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A New View of Food

Debra Shapiro

Debra Shapiro

March 29 · 5 min read

How did you first learn about B12? What led you to select it as your website builder?

It was pure coincidence and serendipity that my sister attended a Thanksgiving dinner where a B12 intern was also a guest! They chatted and this woman told my sister about the website company. My sister thought this sounded like a great solution for my needs at the time and suggested I look into it. Back then, I was working to become a health coach and I needed a website that was professional-looking. My entrepreneurial coach told us about the importance of having our own website which led me to call one of the B12 consultants. I had a lovely conversation about the website design process that I signed up immediately and never looked back.

When did you first launch your business’s website, when did you launch your B12 website, and what impact did your B12 website have on your business’s performance?

I launched my first website in the fall of 2018 and quickly transferred everything over to B12. I love the look of my new website and the fact that it matches my brand personality appeals to me greatly! B12 has positively impacted my business with its wide variety of integrations such as the bookings integration! I’ve been getting more emails from potential customers who are able to book online and schedule consultation sessions with me easily. Another favorite integration would be the ability to integrate my blog and ebooks, where my customers are able to sign up to my mailing list.

Visit A New View of Food online at

B12 has been extremely responsive to my emails and its a level of care I have not found anywhere else. They were able to help me through every step of the process from copywriting to recommendations for website improvements. It’s truly worth every penny.

What’s one piece of advice you’d offer a business owner looking to launch a new website?

I’m not tech savvy, so, if you’re like me, having a company like B12 to work with is incredibly helpful. As a doctor who is nearing her 60s and with limited computer skills, the customer support at B12 has been remarkable, and that was probably the single biggest selling point for me when compared to other website builders. B12’s given me a website that looks classy and modern. They really did a terrific job!

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Tell us about your business. What made you start it, when did you start it, and what’s been your biggest achievement to date?

I’m Debra Shapiro, and I’m a doctor and a health coach. I was burned out after practicing traditional medicine for 25 years, and I wanted a change in my career that would allow me to make long term behavioral improvements to my patients’ lives. I studied plant-based nutrition formally for the past 6 years and became certified as a vegan lifestyle coach and educator and as a health coach. I started the business, A New View of Food, in May 2018. I coach privately through weekly or every other week phone sessions. I also teach group classes with local raw vegan chefs. I’ve spoken to businesses and give presentations as well. I love coaching! Extraordinary things can happen when people transform their eating habits! I’ve gotten people off of medications, made joint replacement unnecessary, reversed pre-diabetes and Crohn’s.

My biggest success might be supporting a working mom as she rediscovered her desire to go to grad school and get a doctorate. Also, helping a woman get off BP meds, lose about 80 pounds, and reverse her osteoarthritis, was a tremendous honor. I only wish more people would allow themselves to get curious about a plant-based diet and its health benefits.

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