Save 30% on your first year of a B12 subscription when you use code WINTER30
Get Started For Free
Social Theory logo

Social Theory

Leslie Cole

Leslie Cole

March 31 · 5 min read

How did you first learn about B12? What led you to select it as your website builder?

My business is one of the three subsidiaries of Pivotal Property Solution, two of which have B12 websites, and I figured that it would be easiest to have our site built by B12 as well. In the past, I’ve used a couple of other website building tools but just couldn’t deliver like B12.

What I appreciate most about B12 is its user-friendly interface. Not only do they build websites that look modern and great, but they’re also incredibly easy to manage and update. Whenever I have information that needs changing on my website, I can do it easily and on my own.

Visit Social Theory online at

When did you first launch your business’s website, when did you launch your B12 website, and what impact did your B12 website have on your business’s performance?

We launched our website just last Friday! I needed a website for my business that would blend well with the subsidiaries of my company, and B12 has helped me to do just that. It’s great that I can use B12 to boost SEO for Social Theory Inc, especially since I need to boost my online presence to reach out to my customers.

What’s one piece of advice you’d offer a business owner looking to launch a new website?

A piece of advice I would give would be to create all of your copy beforehand so that you don’t get caught off guard while building your website! If you were to start from scratch, it won’t be as coherent and cohesive across all the different sections in your website as you might think. You need to first understand what your brand voice and vision should be, such as your font styles and copy. You’ll then be able to convey your brand on your website.

Get B12

Tell us about your business. What made you start it, when did you start it, and what’s been your biggest achievement to date?

My business is called Social Theory Inc, one of the subsidiaries of Pivotal Property Solution. We work with clients individually to create marketing strategies based on what they need. Social Theory does digital marketing to help our clients strengthen their reach and cohesion of their brand. There are a few services that we provide such as social media, content marketing, graphic design and reputation management to our clients.

We started our business just last year, when the president of our parent company, Pivotal Property Solutions, created Social Theory to help provide marketing solutions to clients and build their branding.

My biggest achievement thus far was actually making this website live. We’re a brand new company, with a few clients currently on trial. Building this website was in fact, one of our priorities to elevate our social presence. With B12, we were able to do that seamlessly.

Read next

See all
A New View of Food logo

A New View of Food

I’m Debra Shapiro, and I’m a doctor and a health coach. I was burned out after practicing traditional medicine for 25 years, and I wanted a change ...

Read now
Grit and Grace logo

Grit and Grace

Grit and Grace started back in October 2017 as a part-time business offering video therapy for women in the working world. I was eager to focus my ...

Read now
Heroes Homestead

Heroes Homestead

I am a veteran who has suffered from PTSD. I wanted to facilitate better communication methods between couples and families who have had similar ex...

Read now
This website uses cookies to ensure you get the best browsing experience.  Learn more
I agree