The complete 2022 guide to small business website design (beginner-friendly)
This guide will help small business owners develop a website that successfully converts visitors to customers.
Improve your website design strategy for the new year and beyond
Your website is the heart of your online marketing efforts, so it needs to be strong. To help you maximize the number of people visiting your site each day, we’ve created this playbook for you to design your ideal website and generate viable leads. Some are free, while others require an investment.
As you read through this guide, pick out the most relevant tips for your business rather than attempting all of them at the same time. There’s something valuable here for every business, and we’re confident you can build a website strategy that attracts your target audience.
Here's what you can expect to gain from the ultimate web design playbook for SMBs:
- Evaluate your current situation and discover potential pitfalls
- Learn basic website terminology
- Identify key elements of a successful website
- Map out a website built for conversions
- Build your website to rank on page one of Google
- Stay within your budget
- Assess the pros and cons of DIY websites vs. professional design
Join thousands of professionals thriving with B12
I can make [website edits] myself, and it’s as simple as working in a Word document. If I need more help, I’ll email the B12 team and within 24 hours, boom, it’s done.
Barbara Bartelsmeyer
Partner / COO, Action Logistix
I love that B12 prompts me to update certain [website] features and add integrations like online scheduling to increase efficiency in my law firm. These recommendations are often things that I would have never considered but have proved to be incredibly useful.
Jia Junaid
Founder, Atlas Law
B12 was easily able to include several integrations to my business website, such as Calendly and Drift, that facilitate communication with my clients. The experience was seamless, unlike my previous experience with most website builders.
Brian Bohley
Founder, InFocus Payroll
B12 has raised the entire bar of website professionalism.
Heather Carnes
Founder, Envision HR