The complete 2022 guide to small business website design (beginner-friendly)

This guide will help small business owners develop a website that successfully converts visitors to customers.

Improve your website design strategy for the new year and beyond

Your website is the heart of your online marketing efforts, so it needs to be strong. To help you maximize the number of people visiting your site each day, we’ve created this playbook for you to design your ideal website and generate viable leads. Some are free, while others require an investment.

As you read through this guide, pick out the most relevant tips for your business rather than attempting all of them at the same time. There’s something valuable here for every business, and we’re confident you can build a website strategy that attracts your target audience.

Here's what you can expect to gain from the ultimate web design playbook for SMBs:

Evaluate your current situation and discover potential pitfalls
Learn basic website terminology
Identify key elements of a successful website
Map out a website built for conversions
Build your website to rank on page one of Google
Stay within your budget
Assess the pros and cons of DIY websites vs. professional design

Join thousands of professionals using B12 to power their business online

Barbara Bartelsmeyer

Partner / COO, Action Logistix

I can make [website edits] myself, and it’s as simple as working in a Word document. If I need more help, I’ll email the B12 team and within 24 hours, boom, it’s done.

Barbara Bartelsmeyer

Partner / COO, Action Logistix

Read Barbara Bartelsmeyer's story

Jia Junaid

Founder, Atlas Law

I love that B12 prompts me to update certain [website] features and add integrations like online scheduling to increase efficiency in my law firm. These recommendations are often things that I would have never considered but have proved to be incredibly useful.