Introducing #howiwork by B12

'The workplace is undergoing rapid transformation. Everywhere you turn, you hear tales of automation, the destruction of jobs, and the emergence of new work models. Change is coming, and there are countless statistics and reports detailing this transition. Regardless of what you think the future of work might look like, boiling things down to a simple set of statistics is dangerous: it dehumanizes the impact of workforce change and provides none of the richness that real people’s experiences provide.'

21 July 2017 · 2 min read

When we talk about 47% of jobs being automated by 2034 or 50% of the workforce freelancing by 2020, the personal stories of work are lost. And there is no doubt that work at its core is highly personal. Work is where many of us spend the majority of our week; it is where we forge some of our closest relationships; it is where we can find meaning by practicing our craft and earning a living. Today, we are proud to announce the launch of #howiwork by B12 to share these personal stories.

#howiwork is an initiative designed to highlight the beautiful and diverse ways in which the world works. Every week, a participant takes over our Instagram account and tells the story of their workday. You can follow along live on the @seehowiwork Instagram account or check out previous stories on our website. Over the last couple of months, we have been lucky to see how World DJ Champion DJ Shiftee compiles new music in his home studio, how entrepreneur Neha Chauhan moonlights to create Girls & Co, a new line of inspiring dolls and how Daniela Retelny is shaping the future of work as she builds product at B12.

Our goal is to be at the frontlines and share the often untold and heroic ways in which people work. In telling these stories, we hope to garner a collective appreciation for the effort and sacrifices our participants make for their work. We also hope to paint a broader narrative around how work is changing through technology and shifting workforce patterns. Check us out, and if you know someone who should be featured, let us know!

#howiwork is featured on @ProductHunt today. Big thanks to @nickabouzeid for the hunt: https://www.producthunt.com/posts/howiwork-by-b12

Read next

See all
Hello World

Hello World

The world of work is changing. Machines are getting smarter and jobs are often defined in minutes, not years. Technology is changing how we work an...

Read now
Introducing Orchestra

Introducing Orchestra

November will mark the 10-year anniversary of Amazon’s Mechanical Turk, which introduced the concept of a microtask to the world.

Read now
Introducing B12

Introducing B12

We are thrilled to share today that B12 (formerly known as Unlimited Labs) has raised a $12.4M Series A. We’ll start by telling you about what we a...

Read now
How B12 Hosts Websites at Scale

How B12 Hosts Websites at Scale

At B12, we offer customers a new way to create and manage their website. Customers provide us with some basic business information, and in 60 secon...

Read now
This website uses cookies to ensure you get the best browsing experience.  Learn more
I agree