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Traffic generation

How to get your website on Google

Reasons why your website is not ranking in Google search results and strategies to optimize your website.

11 February 2021 · 8 min read

Are you preparing to build or launch a new site?

Website owners building an eCommerce store or a lifestyle blog need your website and content to index with the search engines.

The faster it indexes, the faster you can start ranking in search and SERP results.

Why your website ranking matters

Your site’s ranking matters because it one of the key factors behind driving traffic to your website or landing pages. If you want more people to visit your homepage and click on your CTAs, you need to increase traffic to your website.

If you want to see how your existing site is ranking, check out its performance on yourdomain.com. The reality is most searchers don’t go past the first page of results in Google, Bing, and Yahoo! If you’re not in the top-10, then your traffic is suffering.

According to research, the top listing in Google search receives 33% of organic traffic visiting the search results page. The second spot gets 18% of the organic search traffic, and the rest fight for the scraps; where do you want your website to rank?

Why isn’t my website ranking in Google search results?

There could be several reasons why your website, pages, and content aren’t ranking in search. Let’s look at our top seven reasons for traffic slowing or dropping off from your website.

After we finish, we’ll unpack ten strategies you can use to ensure Google crawls and indexes your pages or site as fast as possible while giving you the best ranking.

Reason 1 – Google crawlers haven’t got to your site yet

It takes time for the bots to get around to your site. Make sure you have enough crawl budget and that you point the search bots to your sitemap.xml URL.

Reason 2 – You have a new website that launched recently

As mentioned above, it takes time to get the bots to crawl your site. New pages can take up to a few weeks to index.

Reason 3 – Your webpages have “no index” tags

If you’re using “noindex” tags, the bots will skip over your pages and content.

Reason 4 – Your site is unoptimized for crawling

Google doesn’t like unoptimized pages, and it penalizes you in search.

Reason 5 – You’re using competitive keywords

If you’re targeting competitive keywords, you’ll need deep pockets. It’s better to focus on long-tail keywords incorporating location information.

Reason 6 – Google removed your website

If Google feels your site is a threat, it will ban your site outright.

Reason 7 – Your site blocks the web crawlers

Check you’re not using “nofollow” tags on your webpages.

How do I get my website to rank on Google?

If you want your content and webpages to show up on the first page of Google or Bing search results, you need to make it easy for the search bots to find, crawl, and index.

Here is a list of ten strategies you can use to optimize your site in the search bots’ eyes.

#1 Conduct an SEO audit of your website

Start your website assessment with a full SEO audit. You can use several web tools to identify errors and problems with your site that require immediate attention.

Look for duplicate pages and content, broken links, 404-errors, and other problems causing optimization issues with your website.

After fixing these problems, you’ll find your site runs faster and pages open quickly. The Google search bots only recommend optimized sites that function properly and load fast.

After launching a new webpage or site, visit your Google Search Console. These Google webmaster tools let you request a re-crawl of your site after registering and pointing the Google bots to your sitemap.xml URL.

#2 Add relevant keywords to your on-page content and blogs

Your keyword research is the foundation of everything you do with your marketing and SEO strategies. After building your buyer persona, you need to find out what keywords and keyword phrases your prospects are searching for online.

Using web tools like Ahrefs helps you identify the best keywords and phrases to add to your content, meta-tags, meta-descriptions, and other on-page SEO activities like writing product descriptions.

Keywords are how your potential customers find your new content and webpages online through Google search.

Relevant: Guide to choosing keywords for your website’s SEO strategy

#3 Use meta tags and meta descriptions for visibility

Your headers, page titles, and meta tags play a significant role in how Google crawls and indexes your website and landing pages.

However, you’ll need to know how to use HTML code to setup meta-tags for your pages. Some WordPress plugins like Yoast! SEO lets you enter your meta description and tags, and then it publishes it for you.

Meta-tags and meta descriptions need to contain your targeted keywords. Using this method gives your pages and content the best visibility to the bots when they crawl your website. As a result, you save on your crawl budget and get faster indexing of your site.

#4 Build a backlinking strategy

Backlinking is an important component of your marketing and SEO strategy. Speak to top marketers, and they’ll tell you link building is the most crucial component of their digital marketing strategy.

The Google bots crawl your site and index it based on various ranking factors. Backlinks are one of the best ways to show the crawlers that your site is relevant and worthy of ranking on the first page of search engine results.

Your backlinking strategy involves reaching out to other editorial and marketing teams at authority domain websites. An authority domain is a website receiving a large amount of traffic and ranking in the top 10 on the Google page.

You’ll approach the marketing team and request a rate card for leaving a permanent link on their site. Backlinking your site with authorities increases organic traffic by clicking on your embedded link in your guest post your write for the authority blog.

If you’re not a natural blogger, hire a writer to produce quality content in line with the publishing website’s editorial guidelines.

#5 Make your site and landing pages mobile compatible

The Google search algorithm prioritizes mobile-compatible sites over those that aren’t mobile-friendly. If you open your analytics and track the traffic sources visiting your site, you’ll see that most of it comes from mobile devices following links through social media platforms.

The reality is that most people access the internet through their mobile phones, and you need to cater to this market. Ensure that your website templates are compatible with all mobile devices, and the crawlers will index your site faster.

#6 Use Google My Business to create a listing for your website

Google My Business is an excellent resource for indexing and ranking your website and landing pages fast. If you own a brick-and-mortar retail location or service business, this tip will help you rank higher than the competition.

Google My Business creates a business listing, linking it to Google Maps on your Google account. This activity makes it easier for prospects to find your company online.

It’s a good idea to pair this tactic with Google Reviews. Ask your customers to leave you a 5-star Google review, and incentivize them with a discount or another value offer that pushes them to complete the review.

Adding the review process into your after-sales funnels and email campaigns are the best way to remind your customers to leave their review.

#7 Publish high-quality content

Your content strategy is one of the key aspects of getting your site indexed and ranking with Google and the leading search engines.

Google’s algorithm looks for engagement with your content online. If it sees your blogs, articles, infographics, and videos are getting plenty of views and shares, Google will start pushing your content up in search and SERP results.

Make sure you’re producing high-quality content. If you’re not a natural writer, that’s okay. Visit a site like Fiverr, and outsource the content tasks to a freelancer.

Your content needs to attract as much attention as possible. After publishing a blog on your site, make sure you share it with all your social media accounts.

Sharing your content through your social channels isn’t spammy, and it’s the best way to get attention to your work.

When prospects see your work on social, they’ll navigate your site through the blog’s internal links. You can direct hyperlinked content to your sales pages and other authority sites.

Share your blog in your social media groups, and watch your views and traffic explode. LinkedIn is an excellent social media site, and surprisingly, you’ll get the most number of shares on this platform.

Blogging is the best way to prove your worth to your target audience. You use it to demonstrate your expertise in your niche and to attract leads to your site.

The Google search algorithm recognizes people sharing your content. It views this activity and your content as something people want to see, and the bots start pushing it higher in search results.

#8 Start engaging on social media

Sharing your blog and content across your social media accounts is vital to promoting your content. However, it’s surprising how many marketers don’t engage with their customers after receiving comments, replies, and mentions to their content strategy.

Engagement is the sole purpose of your social media strategy. If you don’t respond to your prospect and customer engagement, you’re leaving money on the table.

Reply to every comment and mention, and start building a community on the social platforms. Find influencers in your niche, and join in the discussion on their posts.

The more engagement you drive with your target audience, the more the Google search algorithm notices your webpages and content.

#9 Develop an SEO strategy

SEO strategies are vital to getting your website and content onto the first page of Google.

SEO helps to build your organic traffic using a set of best practices. Search engine optimization is a broad topic, with two components: on-page and off-page SEO.

Your SEO strategy needs to be fluid and manageable. You’ll always be looking for an edge over the competition. As soon as you get to the top spot, competitors make adjustments to their strategies to take you down.

SEO requires a constant commitment to optimizing your site and your off-page strategy.

With the on-page SEO practices, you’ll be completing tasks like adding your primary keywords to your sales copy, blog posts, and product descriptions.

You’ll also check your sites for 404-error pages and duplicate content, remove it from your site or hide it from Google’s bots using “Noindex” tags.

Off-page SEO requires tasks like link building and reputation management. The crux of SEO revolves around your keyword research, ensuring you get that step right, or the whole plan is for nothing.

#10 Work with B12 for fast crawling and indexing of your website

Getting your website on Google and climbing the search ranking requires a lot of work on your behalf. Small business owners and startups don’t have the time and skills needed to build an effective, optimized site.

The costs of a functional, SEO-friendly WordPress CMS website can be thousands of dollars, and you’ll have to employ or contract someone to maintain your site. These costs can kill a startup’s cash flows and set back small businesses.

B12 recognizes your need for an affordable solution. The company offers you AI-assisted website design and maintenance for a monthly fee. Sure, you could get a free WIX web builder and bootstrap your web design for free, but is that the right choice for your business?

With B12, you get a fully functional site that’s SEO-friendly, optimized for search, and ready to bring your business leads. What’s that worth to your business?

B12 takes care of everything on the backend, notifying you of any issues requiring fixing. You authorize all maintenance through your dashboard with one click.

Your site opens pages quickly, and it’s responsive across all platforms, including any mobile device. Visits the B12 website today and try out the AI-assisted design for yourself.

You’ll get a free template draft in less than 5 minutes and the opportunity to take your business up the Google search rankings.

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