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How to drive Twitter followers to your website for conversions
You've already built a healthy number of followers on Twitter. You tweet consistently. You're engaging with your loyal followers. But, you aren't seeing any conversions. So what's the missing piece needed to turn your Twitter followers into customers?
We've put together a guide on how to leverage your Twitter audience to increase your website traffic, including six helpful tactics.
Are you just starting out and looking to grow your Twitter following? Check out our free resource with 11 strategies to help your business quickly reach 10,000 followers.
How to create a website traffic campaign on Twitter
The effort to build a following on your business Twitter account is only as valuable as the traffic (and conversions) you get out of it.
One of the ways to kick-start your Twitter sales funnel is to start a website traffic campaign via the Twitter platform.
Once you've logged into Twitter Ads, the setup is straightforward. You can set up new campaigns in 10 minutes or less. Plus, what's great about this approach as a traffic booster is that, once it's set up, it's entirely automated.
Here's how to get started:
- Create a campaign through the Twitter Ads Manager (in the top right corner).
- From the drop-down menu, select "Website Traffic" as your objective
- Set up the funding source, dates, and budget.
- Set up the first Ad Group and subsequent goals (site visits, link clicks, etc.)
- Choose bid type (autobid, target cost, or maximum bid)
- Choose the audience to target under the Targeting section and location.
- Create the messaging for the campaign, and set up the relevant posts.
- Review your campaign details, then launch!
6 ways to drive high-quality Twitter followers to your website
But, of course, it's not just about buying ad space to increase impressions. There are more ways to encourage conversions, some of which drive organic traffic free of charge.
1. Link back to your website
At the bare minimum, if you want to convince your followers to check out your website — they need to find it quickly. Twitter provides a designated area to add your website URL to your profile. You can also add it to your Twitter bio.
Speaking of which, if you haven't filled out your Twitter bio — now is the time. Add as much information as possible to ensure your potential customers have it when they hunt for it. It also increases your business's legitimacy and professionalism in the eyes of your Twitter followers.
2. Create engaging, relevant content
This content should live on your website in the form of blog posts, ebooks, videos, etc. All of these can be shared with your followers, and not just as a one-off post.
Think out of the box for repurposing this content. For example, try sharing the first chapter of your ebook or pulling exciting quotes from your blog posts. You could even transform the key points of your content into a branded infographic. People love to share a snappy graphic!
Engaging content, such as striking images or attention-grabbing topics, naturally encourages sharing. Plus, don't be afraid to be direct — ask your followers to share your content.
3. Encourage click-throughs
Whether you are working within a campaign or more organically, the goal of engaging posts is to encourage click-throughs to your website.
Your followers will only click that link if they think there is something of value on the other side. So, ask yourself, what do your customers value?
In some cases, it may be useful to ask your followers what they want. You may be surprised by what you hear back.
Once you have figured out what type of content your customers are looking for, craft posts that use a few of the following tactics. These are proven to increase engagement:
- Use persuasive action words
- Ask for retweets/likes/shares
- Include mentions in your Tweets (@ and via)
- Include the link early on in the tweet
- Use between 120 and 130 characters
4. Post at the right time and the right frequency
Do you know when your target audience is online? Is your ideal customer a boomer business executive or a millennial super sports fan? Chances are these groups will be on Twitter at different times of the week.
Social Pilot reports that the best time to tweet is during your local (or target audience's) daily commute or lunch break. But, in terms of engagement, recommended times vary significantly.
According to their 2022 analysis, Social Pilot found that "Tweets posted between 2 to 3 am receive the most engagement," while tweets during working hours receive the lowest engagement.
So, at the bare minimum, you do need to post every day. Aim to keep your audience engaged, but never enough to flood your Twitter followers' feeds.
Dig into your Twitter Analytics to discover data on your own activity. It's a free tool that will show you what kinds of impressions, engagement, and engagement rates you get for your account. Then, use this intel to tweak when you post and how frequently.
5. Research what competitors are doing
Market research is a critical part of your marketing strategy, which is true for Twitter. Make time to investigate the feeds of your competitors. What are they posting? How frequently? How much engagement are they getting and from whom?
You can also explore other companies serving a similar market, even if they aren't direct competitors. How do they get the target audience to engage and increase click-throughs?
Regarding social media, there is no need to reinvent the wheel. So, there is no shame in borrowing the tactics that have worked for others and then translating them for your own purposes.
6. Promote your Tweets
Finally, for an incredibly juicy post you want to share with a broader audience than just your followers, you can pay to promote it. A minimum price for post promotion is $10, but essentially the sky's the limit depending on the target audience and scope.
A promoted tweet can exponentially increase your impressions and, with the right messaging, increase your website traffic. But, again, you'll still need engaging and relevant content for this tactic to work.
A paid post also gives you the ability to check analytics. You'll be able to see the number of impressions, total engagements, and click-throughs. The results are divided between organic and promoted data.
Get a more shareable online presence with B12
What's the final piece to the Twitter click-through funnel? A website designed for conversions.
Putting a lot of thought into how to funnel Twitter followers to your website is a waste unless your website is built to make a great first impression and engage visitors.
With B12, you work with a team of professional designers, copywriters, and SEO specialists to ensure your site is credible, provides a seamless user experience, and is set up to convert more visitors to prospects and, ultimately, clients.
B12 enables you to launch a new professional website in 30 days or less that includes all the tools you need to reach and serve clients online, like intake forms, online scheduling, payments and invoicing, email marketing, and more. It’s simple to set up, automate, and streamline workflows that nurture leads and make it convenient for repeat clients to use your services again. You’ll gain business without putting in more effort, cold calling, or networking.
Harness your Twitter following for business growth
Don't let your Twitter followers go to waste. Instead, ensure your engagement with your online community provides a real return on investment by increasing website traffic and converting it.
To truly maximize the value of your followers, you must find a way to convert them. That means getting posts timed right, providing engaging content, and, sometimes, investing in website traffic campaigns and promoted posts.
Practice makes perfect. The more you experiment and examine the results, the more you'll discover what language, timing, and posts engage your audience, increase web traffic, and boost conversion rate.
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