Everything you need to know about how SEO works in 2020

How does SEO work? Check out these helpful resources to learn all about this marketing technique and how to make it work for your brand.

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Everything you need to know about how SEO works in 2020


Key quotes:

  • "SEO is a soul of blogging because no matter how good your article is, if it is not ranking on google then you will not get any traffic."
  • "SEO (Search Engine Optimization) is the practice of optimizing content to get more and free organic traffic from search engines."
  • "In other words, SEO is a technique of getting free organic traffic from Search engines like google, bing, yahoo, etc."
  • "SEO helps us to get a higher ranking on search engines."
  • "Keywords are the words, sentences or query that we type in search engines to find any result."
  • "When we search a keyword on a search engine like Google, it shows various websites and blogs according to our search query."
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Key quotes:

  • "Search Engine Optimization (SEO) is the term that applies to directing internet traffic to the desired website (yours) in the most organic and natural way possible."
  • "When your business improves it’s websites SEO, users are able to instantly (or at least more readily) access the information that they are searching for on your site."
  • "But if your search engine optimization is on point, lands you on page one of the results, and answers a question your targeted audience tends to ask, you have a shot."
  • "If you review your choice of keywords, ask some questions about them, do a bit of research on Google, and identify a long-tail term or two you have made a good start on improving your site."
  • "However, landing pages are ideal for driving keyword-targeted organic traffic to your website."
  • "While traditionally, landing pages have focused solely on converting leads, with little attention to search engine optimization, keyword and intent targeting can provide a direct route for searchers."
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Key quotes:

  • "Even though the word itself puts a lot of focus on the search engines, SEO means optimizing your website/webpage to be useful and friendly for people too."
  • "This means that the more links point to a specific website, the more search engines find that website as useful, thus it will appear higher in the list of results."
  • "Here are some of the ways you can target the informational search queries and drive leads and traffic to your website via an organic search: A good site structure eases the job of the search engine crawlers so they will be able to better index it."
  • "The keywords, as an integral part of SEO, are the phrases and words in your website’s content that allow the people to find your site through search engines."
  • "Instead of focusing on 50 keywords, what you should definitely do is cut down your keyword list and focus on the most important keywords- the ones that can actually bring your website higher on the search engine result pages."
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Transcript: Hello my name is Eric Lancers and I'm going to bring you today the ultimate SEO writing program so today we're going to be talking about the words on the page and ironically the words on the page are often the most neglected part of search engine optimization no one really talks about how the words on the page impact your rankings and trust me they do they do a lot in fact the words on the page can be the most important thing in your rankings and it really isn't as far as I could tell anyway it covers how to write what to write and how to really structure it so this is an in-depth look this is will be advanced for some and I will also cover the basics so I'll cover the whole screw and this is also a summary because I can go a lot more into depth but this should get you started and should get you going so this will be a must here or must go through for pretty much anyone that's doing SEO so hopefully you'll enjoy it let's dive right into it today when we covering the words that produce... See more →

Key quotes:

  • "To that end, Google is improving its user experience by having users access information from the search results page without having to click on a link."
  • "As part of SEO, you now have to optimize your content for such enhanced search results as well."
  • "Most voice searches are local, which means optimizing your website for local SEO is an excellent strategy to rank higher in voice search results."
  • "Similarly, if your content is AMP optimized, the likelihood of your website ranking higher is even better."
  • "In 2020, Google will continue to look at E-A-T, and also the people who share content on behalf of that website/company."
  • "Working with the right influencer can help you generate high-quality traffic and amplify your content’s reach on search results."
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Transcript: Hey guys how's it going it's Alan and first of all welcome I hope you guys are going to enjoy this video this video is being made with a lot of love in mind specifically for you guys and it is well as you see in front of you it's actually how to rank your website on google search and Wix comm actually has the leading SEO platform to help your website organically get ranked on Google beating out your competitors and really put in a spotlight on your website to get all the traffic that your website definitely requires or needs or whatnot so what I'm going to show you guys today is how you can rank your website organically how you can beat out your competitors how to access the Wix SEO and how you can use advanced SEO methods to completely dominate the search engine results for your specific keywords I am gonna let you guys know it's super easy but not to take away from how awesome this platform actually is so I'm gonna show you guys before I start my personal website and I'm gonna show it to you guys in incognito mode so we're... See more →

Transcript: - In this video, I'mgonna walk you through my entire eight step SEO strategy. Step by step. In fact, this is theexact strategy that I used to rank on the first page of Google for competitive key words, like on-page SEO, video SEO,key word research tools, and thousands of others. Now I should warn you. This video isn't gonna be abunch of high level fluff. Instead, everything I'm about to show you is gonna be super tactical and actionable. Keep watching. Let's face it, SEO can be hard, and it's even harder when you read the same advice over and over again. You know the stuff I'm talking about. Optimize your title tags. Share your content on social media. Publish great content. Oh, publish great content. I didn't think of that. And hey, this adviceisn't completely useless but it's not gonna rocket yoursite to the top of Google. Why? Because everyone witha website is following the exact same advice. So to rank above them,you need to do something completely different,which is exactly what I'm gonna walk you through right now. Starting with step number one, find an opportunity keyword. An opportunity keyword is likea regular keyword but better. I'll explain.... See more →

Transcript: - Hey, in this video I'm going to show you howto actually learn SEO, so before we jump in, make sure you subscribe to my channel because I'm gonna bepublishing a lot of videos just like this one in the near future, so give this video a bigthumbs-up if you're ready to go, and let's jump right in. (authoritative music) So this isn't going to be like a lot of the othervideos you've probably seen about how to learn SEO because I'm not gonna focuson the definitions of things. I'm not gonna tell you what backlinks are or what keyword research is. You can find all that stuff on your own, and it's totally availablefor free everywhere online, so I'm not gonna get into that because the truth is anyonecan find information, but if it was as easy as justgetting more information, more people would be successful at SEO, so what makes the difference between people who succeed in SEO and people who don't succeed in SEO? Well, that's exactly what I'mgoing to cover in this video, so let's talk about how youcan learn SEO the right way, so back in 2011 I startedmy very first website, and it was... See more →

Transcript: This video is brought to you by MonsterInsights. MonsterInsights makes it easy to double your traffic and sales by showing you exactly how people find and use your website. Just click on the link in the description below to get started. The first 200 people to use the coupon code WPBVIP will get 50% off MonsterInsights Are you finally ready to tackle SEO and increase traffic to your site? Well, keep watching. In this video, we'll cover what SEO is and how you can use it to increase traffic to your blog. In a recent survey, many of you asked us to create content that will help you increase traffic for your website. One of the best ways to do that is to optimize your site for search engines and in this series, we'll cover everything you need to know to get started with SEO and by following the tips in this series, you could easily add 1,000 more visitors to your website in a month. So let's dive in. If you've done research on how to increase traffic to your website, you've probably seen everybody talking about "Improve your SEO" on your site but what does that really mean?... See more →

Key quotes:

  • "To stay ahead of the SEO curve, you need to know what factors impact content ranking."
  • "There’s no one singular answer that’ll land your site onto the first page of Google’s search results."
  • "These influences can be things like: As technology advances and Google’s algorithm grows increasingly smarter, new methods arise to determine ranking."
  • "Here are three methods to help optimize your site to be chosen for a featured snippet: Recently, Google announced an update to its algorithm for site ranking called Google BERT."
  • "Google tends to search for keywords or specific queries within headers."
  • "According to a PWC report, 71% of people prefer to use a voice assistant to do a Google search than bother with typing out their queries."
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