Here's what you need to know about backlinks on your site

Key quotes:

• "Whether the bad backlinks are sending readers to a dangerous website or a broken link, Google doesn’t view them in a good light."
• "As a result, Google loves to find websites that are of high-authority, clearly relevant to users’ searches, and known for providing high-quality content."
• "Unfortunately, many website owners and content developers don’t realize just how important good, relevant backlinks are for ranking on the search engine results pages (SERPs)."
• "Speaking of high-quality backlinks, let’s talk explicitly about what makes a good link versus a bad link on your website."
• "If a credible website with a related focus links to yours, Google is going to see this as a “quality” backlink and (ideally) improve the search ranking of your site."
• "You just type in the URL of your website, then let the digital tool help you figure out where your backlinks are coming from (and if they’re good or bad)."

Key quotes:

• "Our research helped to understand that there are certain aspects that help your content get backlinks while you sleep and here they and here are the takeaways: So, the basic idea is to create content that appeals to a large set of audience that is likely to add links to your post."
• "Together with our research, we discovered that there are 3 steps to creating link-magnet content: This might seem like the way most content is created, but there are several differences that we will discuss further in this post."
• "Once you’ve decided what kind of content you want to create, you can move on to finding/choosing the right topic & keywords to make sure your page ranks on the first page on Google."
• "You can either do a Google search for a bunch of topics you like or use a backlink research tool such as Linkody or Ahrefs to see what your competitors are up to."
• "If you’re using a backlink research tool, then take a look at the top pages of your competitor(s) to look at their most successful content."

Key quotes:

• "Because of this, if you can master high-quality building backlinks, you’ll have a direct advantage against your competition and other SEOs."
• "Right now, you can use this tool to help you on the SEO side of things while helping you make important choices such as deciding which sites are excellent sources for potential links or are just spam vaults."
• "With these tools, you can easily decide if a particular link is beneficial or detrimental to your site using the metrics displayed with include everything from a Spam score to the overall DR/DA."
• "Linking is one way that Google uses to understand the relevancy of your site and the quality of content it has to offer its visitors, and you don’t want to get penalized by Google for having unrelated links on your page."
• "It’s a free plugin that can be easily installed on a Google Browser, and it crawls through your website searching for broken links."
• "This makes it easier for web editors to make changes on their pages to increase it on Google Search Engine rankings."

Key quotes:

• "Then you have your nofollow backlinks, which look like: <a rel=“nofollow” href=“http://www.boldcommerce.com”>BoldCommerce is STILL awesome!</a> If Forbes links to BoldCommerce using a nofollow link, they’re acknowledging that BoldCommerce exists, but they’re telling Google not to count the link towards search rankings."
• "With option B, you’re telling Google that the website is relevant to the keywords “Bold Commerce’s On-page SEO guide,” Much better! But if you’re sending free products to influencers, and having them blog about it (and link back to your website)? So here’s my take: you should never buy backlinks from marketplaces such as Fiverr, Private Blog Networks, or anyone that’s publicly selling links."
• "Here’s a sneaky little hack: There are two caveats to this: Firstly, you’ll want to feature predominantly micro-influencers (those with <10,000 followers) in your article — you’ve got a better chance of having your article shared by these less famous people than actual celebrities."
• "(And request for a link from their blog instead of their social media accounts!) If you want to do something that’s tied in more specifically with your products, product comparisons are your best bet."

Key quotes:

• "The more links from authority websites you have leading back to yours, the higher your chances to come up higher in engine searches."
• "Link building is the process in which you include a variety of links from and to your website."
• "You can replace broken links on other websites with your content The Internet is an enormous space."
• "Once you have it installed on your browser, find the websites you are interested in getting backlinks from and click the extension icon when you land on the page."
• "You should write original content to be published on other websites Last week we talked about how important blogging is for your SEO because it provides frequent fresh content among other reasons."
• "But to take your SEO efforts to the next level, you should also create original content to be published on other websites in the same or similar niche as yours."