How to write a personal mission statement to grow your brand

Transcript: Hi. My name's Erica Olsen. Welcome to today's whiteboard session on howto write a vision statement. Vision statements are a critical componentto any great strategic plan and the reason why is because strategic plans are about creatinga different future. And that future is articulated in your visionstatement. It needs to be succinct and clear and understandablebut it needs to paint a picture for where you're going and why. And that's your critical word to remember,is "where." We often get mission and vision confused,so the way that you keep them distinct is by making sure that your vision statementarticulates, "where?" Where are we going? What does success look like in the future? Let's talk about the different types of visionstatements, a checklist to make sure yours is great, and then we'll break down how itcomes together and wrap it up with a quick "how to do it for yourself." So, there are three different types of visionstatements that come in three different flavors, really. The first is quantitative. So a revenue number, maybe, or maybe likea number of things. In this case, "every kid," that's an expressionof a quantitative vision statement. Competitive is about sounding like beatingyour competition or better than... See more →

Key quotes:

• "​ Before we tackle the details of crafting a perfect personal brand, it’s important to look at at some top notch examples already out there."
• "The following personal brand statement examples come from a variety of people across numerous industries and professions."
• "Using my holistic insight and innovative Total Performance Scorecard principles, I promise to help my customers to realize their financial dreams.” “Recognized for 20+ years of success in linking science-based achievements with decisive market leadership to build high-performance organizations with significant financial rewards."
• "Whether you’re in the corporate world, tech industry, or an aspiring YouTube star, a strong personal brand can take you far."
• "She established her place as a thought leader by offering bold and useful advice on writing and creating great content which lead to numerous best-selling books."
• "It’s easy to think that many have a strong personal brand simply because they’re charismatic, likeable people."

Key quotes:

• "They imagine what their future could be, ideal in every respect, and then they work every day toward their distant vision, that goal or purpose.”~ Brian Tracy I recently launched Marketing Mondays, an email series all about marketing, branding and social media."
• "I wrote about creating a vision statement because it is one of the branding pillars and an important part of any business and marketing strategy."
• "Your #vision statement captures the beliefs and the intent for your business and your customers."
• "Without that big picture thinking and that ideal scenario driving you forward, how do you know that what you are doing today will actually help you grow? It is one of your guides as you develop your marketing and create a brand you love to share with your audience."
• "So, get your notepad and pen, launch Word or Google Docs or Evernote and write your vision statement.Use these prompts to start: Share it on your website, add it to your vision board, pin it to your bulletin board, create a graphic anduse it as your screensaver on your computer, tablet or phone."

Key quotes:

• "To give people the power to share and make the world more open and connected."
• "To deliver information on the people, ideas, and technologies changing the world to our community of affluent business decision maker To organize the world’s information and make it universally accessible and useful."
• "Seeking to put God’s love into action, Habitat for Humanity brings people together to build homes, communities, and hope."
• "To help bring creative projects to life To connect people through lending to alleviate poverty."
• "To inspire hope and contribute to health and well-being by providing the best care to every patient through integrated clinical practice, education and research."
• "To deepen readers’ understanding of the world and to empower writers to share their best work and biggest ideas."

Key quotes:

• "article, a mission statement can reflect short-term goals or long-term aspirations, but they should all share four key elements: Some more advice on good mission statements comes by way of this Inc."
• "If you’re curious what makes a terrible mission statement, check out these nine examples if you dare."
• "Whether it’s just a few words, or a couple sentences, many of the world’s most valuable startup companies clearly understand their mission and have made it part of their DNA."
• "I’ve collected 30 inspiring mission statements from startup companies valued at more than $1 billion."
• "Today, SpaceX is actively developing the technologies to make this possible, with the ultimate goal of enabling human life on Mars.” SpaceX’s mission statement highlights both its short-term goals (developing the technologies needed to explore space) and long-term aspirations (enabling people to live on other planets, like Mars)."
• "How about fast-growing startup Slack: “We’re on a mission to make your working life simpler, more pleasant, and more productive.” Quite the aspirational and inspirational mission statement."

Transcript: Hi, my name is Erica Olsen. Today's Whiteboard session is on how to writea mission statement. Mission statements are foundational to anystrategic plan. You normally build one after you developedyour SWOT and before you go into the rest of your planning process. It's foundational because it answers the question"Why do we exist?" It clearly explains the space that we playand what's in, and what's out of what we do. And it's not where we're going, which is vision. So let's break it down. We use this example to explain the componentsof a mission statement. We use this checklist to talk about what makesa good mission statement, and we'll walk through a simple process to create yours. So let's jump in. The example we have up here is Google's andwe love using Google's examples because they're great and why not borrow from the best? So starting with our mission... I like to start it with our mission becauseit gives us a place to go and keeps us thinking about mission. You might get rid of it later, but start itthere. It has a verb with present tense "to organize." We explain what we do, "Organize the world'sinformation." For whom? In this... See more →

Key quotes:

• "You might use Twitter for sheer fun: seeing what celebrities are doing, live-tweeting the Oscars or following your favorite sports teams."
• "That way, when you’re about to retweet a series of celebrity tweets, you can ask yourself, “does this align with why I’m using Twitter?” If it does align, then that’s great! Here’s a simple mission statement template you can fill out and/or adapt: My mission statement is: I want to share interesting content about Marketing, while showing people that I don’t take life too seriously."
• "I want people to think of me as useful and engaging."
• "While not captured in the template, it’s important to decide whom you’re seeking to reach with your tweets (i.e."
• "When I share content about Marketing, I’m looking to reach other marketers like myself."
• "Here’s how I live up to my Twitter mission statement: I spend a lot of time curating and reading content."