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10 tips for creating a winning architecture portfolio
For professional architects, your portfolio forms the foundation of your career and your reputation. The portfolio is a collection of your work, and it's an essential tool for landing new clients.
Architecture portfolios can help you land a job with an employer without having any previous experience. Managing your portfolio requires adhering to a few golden rules for presenting your skills and organizing your ideas.
With the right portfolio design, your architecture skills stand out from the crowd, giving you a competitive edge in a demanding career path. Your portfolio provides potential employers and clients with a glimpse into your vision, character, and world-view.
In this post, we'll unpack a strategy for creating and managing your portfolio.
1. Understand your audience
The first step for architecture students and job-hunters in creating your portfolio is to understand that you are not making it for yourself – you're building it for other people like potential employers and clients. Many architects fail to see this point when building their portfolios.
While it's important to show your style and design flair in your portfolio, it's not for you – it's for others. Understanding your audience is the single most critical step in compiling your work.
If you start on the wrong foot with this principle, you'll go through years, maybe decades in the industry, before realizing your mistake. Losing time and opportunity because you didn't focus on your audience when creating your portfolio is a dream crusher.
If you're applying for a job with a firm, take some time to research their current portfolio. Look at the design and layout and what markets they operate in – residential real estate or corporate design, or landscape architecture.
Adjust your portfolio presentation to accommodate your projects that offer synergy and innovation to the firm's existing or past projects. Focus on presenting your portfolio, giving the impression that you understand the role you need to play in the company.
2. Online Portfolio or PDF?
There was a time when architects would build physical portfolios of their work. However, in the digital age, you have more options for compact formats that are easy to share. Cloud and PDF portfolios are the two leading formats in architecture portfolio examples, and we recommend using both.
The cloud undergraduate architecture portfolio shows your prospective client or employer that you understand how to work with the latest technology. It offers you an easy way to shoot someone a link to your work, and there's no issue with large file sizes in a cloud-hosted solution.
However, the problem with cloud-based portfolios – is the technology itself. Servers go down, internet networks experience disruption, and devices experience user problems.
To overcome these challenges, make sure you keep a backup to your online version in PDF format. A PDF is easy to share through email and mobile networks, and you can send a copy to anyone that needs to view your work.
However, the challenge with PDFs is the size. Most email servers struggle processing any files larger than 5MB. Portfolios can end up being significantly more than this due to the detail required in your work.
Therefore, we recommend you make a "Portfolio-Lite" version for your PDF, that's under 5MB. This strategy makes it easy to share your visual identity, and the centerpieces of your portfolio work with anyone through traditional email channels.
3. Design a compelling CV page
The CV page is usually the first thing a prospective employer or client looks at, and it's a glancing look. That means that you need to capture their attention with micro-content strategies on your CV page.
Most architects simply add personal information, education, and work experience, and a few will add interests and other recommendations or memberships. All this is important, but it's not going to pique your employer or client's interest.
Add a headshot next to the personal information section as a visual cue. At the footer of the CV, add a quote from an architectural influence that inspires you. These two simple upgrades to your CV page set you apart from what everyone else is doing, and your employer or client will notice.
4. Choose your best work
Architecture portfolios need to contain your absolute best work. Remember to cater to your audience when building it, and only include relevant work that interests them. Many architects make the mistake of thinking they need to add their entire work history in their portfolio, along with every project they ever worked on.
That's a mistake, and it ends up confusing your prospective employer or client. For your portfolio layout and content strategy, pick eight to ten of your best architecture projects aligned with the prospective firm's projects.
Your choices need to reflect your skillset and creativity but in recent years. Don't include any projects older than 5-years in your portfolio.
5. Create a minimalist portfolio
Too many architectural portfolios contain irrelevant projects. The goal of your portfolio is not to make it as extensive as possible. Partners don't have the time to wander through all your work. They want to see your best stuff and as little of it as possible.
The prospective client needs to make a decision about you on the first project they look at in your portfolio. Most prospective clients don't spend more than 60-seconds looking through your portfolio, so make it count.
If they stop on the first project and spend time looking at it, you know you have a winner. If they pick up your portfolio and skim through it without stopping on anything for a visualization, it's time to make adjustments.
Include a general scope of work on each project, showing the high-quality design process elements and the problems you encountered. Present a final solution in minimal, legible text, with accompanying high-resolution pictures.
Instead of waffling on about architectural design components, make labels for the images and include a short comment on your design intention.
#6 Bring the team onboard If you contributed to design projects with other teams, it's vital to present that in your portfolio. Collaborating with others is part of the architecture job, and if you display qualities of teamwork and interdisciplinary-relationships, that's a valuable addition to architecture portfolios.
Working with a team shows you're flexible and communicable, and contributing to a specific role. If you're looking for an employer, these are characteristics they like to see in a prospective employee.
List the project in your portfolio, and give credit to other partners involved in the work. Focus on drawing attention to the elements of the project designed by yourself.
Highlight it as a valuable factor to the project's success, regardless of whether it's just a technical drawing or a functional design solution.
7. Consider grammar and font
Many architecture portfolios contain horrendous grammar. Sure, we rely on word processors to review Architecture Portfolio nowadays, but that doesn't provide you an infallible solution to grammar mistakes.
Prospective clients and employers will pick up grammar mistakes in a second, and it does nothing to build your credibility. Grammar and spelling mistakes in your portfolio look unprofessional, and your employer might through your portfolio in the trash rather than finish reading it.
Use a grammar-checking tool on all the content you add to your portfolio and prevent this costly mistake. Stick to one or two fonts in your text; make sure it's legible – Times New Roman, Arial, and Calibri are the best choices.
8. Show off your sketches
Understanding technology is an essential part of modern architecture and design. Including projects in your portfolio with 3D renderings and representations provides an impressive visual to your prospective client.
However, sketching is still a valuable part of the design process and a valuable skill in architecture circles. Showing that you can communicate through quick sketches is vital, and it's harder to find in modern-day architecture portfolios.
Sketching shows your skill with understanding and fleshing out ideas and concepts, communicating to your managers and colleagues fast. Sketching and model making are valuable tools for showing competence with problem-solving skills. Add a few sketches towards the end of your portfolio.
9. Embrace negative space
The presentation of architecture portfolios is as important as the content. Overloading your portfolio with text and images clutters the production, taking away from your work's overall impression.
Embrace white space in your portfolio design. "More pages with less content" is a better design strategy than trying to fill every square inch of the page with your work.
Don't forget to keep the page background clean, using a neutral color that doesn't distract from your work – Light grey or white is the best option.
10. Update your portfolio often
Architecture portfolios are living documents. That means that it must evolve with your career. Keep adding new, relevant projects to the portfolio as you progress. We recommend updating your portfolio every six months or at least yearly.
Suppose you procrastinate on updating your portfolio. It results in your work stacking up and more time spent in the review process when selecting new projects to add. With an updated portfolio, you're ready to take advantage of any opportunities as they arise.
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