HubSpot website builder review
Pricing:
freemium
HubSpot's website builder, sold as Content Hub, makes the most sense if your team already runs sales and marketing in HubSpot. There's a free plan, paid plans are priced per seat, and most of the SEO and AI tools start at Professional.
Build a website, store, or web app by chatting.
Comparing HubSpot and B12? Build a site, blog, or app, then add real features just by asking.
Last reviewed: November 2026
B12 is an AI website builder. Describe the site you want and the AI Agent builds it, then add pages, bookings, or payments by asking. It's free to start, and the Website plan is $24 a month with a custom domain free for the first year. You can also compare B12 with other website builders or see our roundup of the best AI website builders.
Build your site with B12
Start from a template, then make it yours by chatting with the AI Agent:
- Dark cinematic website template
- Minimal ecommerce website template
- Business portfolio website template
Browse all website templates.
Notable features:
- Drag-and-drop editor with themes and templates
- Built-in CRM, so form submissions and leads go straight into HubSpot
- Blog and landing pages included, even on the free plan
- SEO recommendations, A/B testing, and smart content on Professional and up
- AI tools like content remix and AI translation on Professional and up
| B12 AI Website Builder | HubSpot (CMS/Website Builder) | |
|---|---|---|
| Best for | Service businesses that need website + client workflows (intake, scheduling, invoices, eSignatures) in one place. | Teams that want a CMS tied to HubSpot’s CRM, marketing, and sales tools. |
| Platform type | Fully hosted AI website platform with built-in client tools | Hosted CMS connected to HubSpot CRM, email, automation, and analytics. |
| How the site is created | AI generates a tailored site in two minutes; refine it by chatting with the AI Agent or via the visual editor. | Templates/theme + visual editor; AI writing/design helpers within the HubSpot ecosystem. |
| Lead capture | Built-in contact & client intake forms on your domain, plus a contact manager. | Forms and popups tied to CRM; advanced segmentation and automation need Marketing Hub. |
| Client workflows | Online scheduling, intake forms, payments & invoicing, contracts & eSignatures. | Strong marketing/sales flows; service-style workflows often need additional setup/integrations. |
| Blogging & SEO | Built-in blog + on-page SEO; AI Agent for pages/blogs/emails. | Blogging, content staging, and SEO recommendations integrated with CRM data. |
| Payments | Accept payments and send invoices from your site (service-first workflows). | Payments/invoicing available via HubSpot tools or integrations depending on region/plan. |
| Ownership & domain | Use your own domain; full control of pages, branding, CTAs, and client flows. | Custom domains supported; deeper control via themes/modules and permissions. |
| Integrations | Email marketing built-in; connect calendars and payment gateways. | Large ecosystem (CRM, email, ads, chat, analytics, marketplace apps). |
| Maintenance | Low. B12 manages hosting, security, and updates. | Low. HubSpot manages hosting and security; you manage app/config choices. |
| Support model | Email and chat support on paid plans, plus an AI Agent that answers questions about your site | HubSpot support, academy, and partner ecosystem; app vendors vary. |
| Price | Billed monthly or annually | Seats included | |
|---|---|---|---|
| Free | $0/month | No charge | Up to 2 users |
| Starter | $20/seat/month paid monthly, or $7/seat/month paid annually | Monthly or annually | Priced per seat |
| Professional | From $500/month paid monthly or $450/month paid annually | Monthly or annually | 3 core seats (extra seats from $50/month, or $45/month paid annually) |
| Enterprise | From $1,500/month | Not shown | 5 core seats (extra seats from $75/month) |
Pros and cons:
Pros
- Your site, forms, and leads live in the same place as your HubSpot CRM and email.
- Free plan to start.
Cons
- Big price jump from Starter to Professional.
- SEO and AI tools are mostly on Professional and up.
- You start from a theme and build it out yourself, which takes more setup than describing the site you want.
Want a site with forms, scheduling, and invoices built in? Describe it to the B12 AI website builder and see a draft in about two minutes.
FAQs
- Is HubSpot's website builder free?
Yes, HubSpot's website builder has a free plan. It's free for up to 2 users and includes up to 30 website pages, 30 landing pages, and a blog of up to 100 posts. The catch is that your pages carry HubSpot branding and you can't customize the favicon. To remove the branding or build more pages, you'll need a paid plan.
- How much does HubSpot’s website builder cost?
It depends on the plan. Starter is priced per seat: $7 a month per seat if you pay annually, or $20 if you pay monthly. Professional comes with 3 seats. It costs $450 a month if you pay annually, or $500 a month if you pay monthly. Enterprise starts at $1,500 a month with 5 seats, and you'll need to talk to HubSpot's sales team to get a quote.
- Is HubSpot a good website builder for small businesses?
It's a good fit if you already use HubSpot's CRM. If you just need a site, an AI website builder like B12 gets you a first draft in two minutes.
- What's a good HubSpot alternative for building a website?
B12. Describe your site and the AI Agent builds it, then keep adding features like bookings and payments by chatting. It's free to start.
- Can I move from HubSpot CMS to B12’s AI site builder?
Yes. Generate a free B12 draft, which takes about two minutes, then ask the AI Agent to rebuild your key pages and blog posts. There's no complicated setup.
- Does B12 include SEO and blogging?
Yes. Every B12 site comes with a built-in blog and on-page SEO tools, and the AI Agent can help you write page copy and blog posts.
- Is B12 a better fit if I need bookings, invoices, and contracts right away?
If you’re a consultant, coach, or agency, yes. B12 is built for service businesses, so you can capture leads, book meetings, send invoices, and get contracts signed, all from your website.
