Clothing store website template

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For Field & Mercer, a small-batch workwear clothing brand cut and sewn in a Portland, Oregon workshop since 2017 by founder Nina Okafor and a team of six, build a full clothing store with a real catalog, cart and checkout. This is a clothing brand, not a luxury editorial shop or a dropshipping storefront. Hero: a full-bleed photo of a model in a rust canvas chore coat leaning against a workbench in the workshop, natural daylight from a big window, bolts of fabric behind, slight film grain. Headline, large: Clothes built to be worn in. Subheadline: Small-batch workwear, cut and sewn in Portland. Free repairs for life. CTA: Shop new arrivals, secondary Shop men and Shop women. Typography pairs Bricolage Grotesque for headlines (hero at about 7.5vw, tight leading) with Inter for product names, prices and size guides. Palette: ground linen #F4F1EA, text ink #1B1C1A, secondary text #6A6760, and one accent, canvas rust #A8482A, on Add to bag buttons, sale tags and the active size; never pure white or pure black. Navigation: New, Men, Women, Outerwear, Pants, Tees, Repairs, Journal, plus search and bag. Sections: collections grid (Chore Coat $168, Double-Knee Canvas Pant $128, Heavyweight Pocket Tee $42, Waxed Field Jacket $245); product pages with color swatches, a size picker, a size guide with garment measurements, fit notes (Runs roomy; size down for a close fit), model height and size, fabric and care, and reviews with fit ratings; a cart drawer with free-shipping progress (free over $150); checkout; a Repairs page where customers send items back for free mending; a lookbook; journal posts from the workshop. The signature moment is the Wear-In Slider: on each product page, drag between the garment new and the same garment after a year of daily wear, with a short note from the owner (Worn 300 days on a framing crew); the same slider appears in the lookbook and on the Repairs page. Motion: hero fade-up 400ms ease-out, product cards reveal with a 50ms stagger, second product image swaps on hover in 250ms, cart drawer slides in 280ms ease-out, button hover lift 150ms; under prefers-reduced-motion, show everything in its final state. Use tinted neutrals only, a consistent 6px radius, soft layered shadows, and lazy-load every image below the fold. Every product, price, review and name should read as real, with no placeholders or lorem ipsum.