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Creative agency website template

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Build the site for Hollow Lane, a small branding and digital design studio — the work needs to be the hero, and the site itself needs to demonstrate the studio's taste, since a design agency with a generic-looking site undercuts its own pitch. For the hero, skip a traditional photo hero: use an oversized, asymmetric type composition on a near-black ground — the studio name 'HOLLOW LANE' spanning most of the viewport width in a distinctive display face, with a short positioning line ('Brand and digital design for founders who give a damn') set small in the lower-right, and a single project thumbnail floating off-center as the only image on the page. Set the studio name in Bricolage Grotesque (bold, tight tracking) and pair it with a clean workhorse sans (Inter) for body and case-study copy. Ground the site in near-black (#151412, never pure #000), off-white text (#F2EFE9), and one saturated accent (#E4572E) used only on hover states and the current-project indicator. Below the hero, build a horizontal-scrolling project gallery (not a vertical grid) — 6-8 case studies the visitor drags or scroll-wheels through sideways, each a full-bleed image with the client name and one-word category ('Branding,' 'Web,' 'Packaging') appearing only on hover. Clicking opens a case study with process shots, not just final polish. Below that, a compact services list (Brand Identity, Web Design, Packaging, Art Direction) set as plain text, no icons. The signature moment: the horizontal gallery has a thin progress line beneath it (like a scrollbar, but styled as part of the design) that fills in the accent color as the visitor scrolls through projects — a small wayfinding detail that also doubles as a piece of graphic design in itself, consistent with a studio that should sweat details like this. Animate the hero type with a word-by-word reveal on load (60ms stagger, 300ms ease-out per word) and gallery images with a hover-scale (1 to 1.03, 250ms ease-out); collapse the word reveal to instant and disable the hover-scale under prefers-reduced-motion. No placeholder client names or 'Project 1' — every case study should read as real work for a real client.

FAQs about this creative agency website template

How do I create a creative agency website?

Start from a template like this one - it already ships an oversized type hero, a horizontal-scrolling project gallery, compact services list, and case-study pages that show process rather than just polish. B12's AI generates the site from a short description of your studio (positioning, disciplines, aesthetic), and you swap in your own case studies in the browser.

What should a creative agency website include?

Six to eight case studies with real client names and process shots (not just polished finals), a compact services list (Brand Identity, Web Design, Packaging, Art Direction, or your own), a short positioning line stating who you work with and why, a contact CTA, and one strong distinctive design detail that itself demonstrates taste - a design agency's site is its first case study.

How many projects should be in an agency portfolio?

Six to eight cases well-presented beats fifteen thin ones. Each case study should include the brief, your approach, process shots, and the final work - not just the deliverable. Update the project gallery in the visual editor as new work ships; creative agencies win commissioning on recency, and a stale featured project reads louder than a broken link.

Should a design agency's website itself demonstrate the design work?

Yes - this is the whole trick. A generic-looking template undercuts a design agency's pitch before a visitor reads a word. Distinctive typography, considered accent color, unusual layout choices (horizontal galleries, oversized type, asymmetric composition) all signal "we sweat the details" better than any About page copy.

Is this template for a branding and design agency or a broader creative business?

Built for small branding and digital design studios where taste and case-study depth carry the pitch. For a solo creative or freelancer building a portfolio-first site, see our modern creative portfolio prompt. For a broader digital marketing agency (paid media, performance creative, ad campaigns), see our digital marketing website prompt. B12's design experts can refine the typography and interaction detail for higher-tier studio positioning where the site itself is expected to be a piece of work.

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