HR website template

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Build the site for Fieldstone HR Partners, an HR consulting firm that helps small and mid-sized businesses with hiring, compliance, and benefits — there's no product to photograph here, so the site has to carry itself on typography, a real point of view, and credible specifics rather than imagery of 'the work.' For the hero, use a single confident typographic composition on a warm, quiet ground rather than a stock photo of people shaking hands: an eyebrow label reading 'HR, without the guesswork,' a large headline reading 'Compliant, cared-for teams start here,' and a subheadline stating 'Fractional HR support for companies with 10–150 employees — hiring, handbooks, benefits, and the compliance work no one has time for.' Primary CTA: 'Book a free HR audit.'\ Pair Fraunces (regular weight) for headlines with Inter for body copy. Ground the site in warm parchment (#F6F2EA), deep clay-red as the single accent (#A8503A) on CTAs, section dividers, and score indicators, and near-black warm ink (#211E1A) for text — never pure white or corporate navy-on-white.\ Below the hero, lay out: a services section (Hiring & Onboarding, Compliance & Policy, Benefits Administration, Culture & Retention) as plain text-led blocks rather than icon cards; a 'Results' section with two or three specific client outcomes (e.g., '40% faster time-to-hire for a 45-person logistics company'); and team bios with credentials (SHRM-CP, years in HR, prior industry).\ The signature moment: an embedded 'HR Health Check' — a short five-question interactive checklist ('Do you have a written employee handbook?' 'Are I-9s on file for every employee?' etc.) that produces a simple score out of 5 with a one-line takeaway ('3/5 — you're missing foundational compliance pieces') and a CTA to book a call to fix the gaps. This is the site's lead-generation engine and its point of view — it should feel like a genuinely useful diagnostic, not a gated PDF, and it should be the most prominent interactive element on the homepage.\ Animate section entrances with a quiet 220ms fade-up, ease-out, and the Health Check's score reveal with a simple number count-up over 400ms; collapse both to instant states under prefers-reduced-motion, since credibility matters more than flourish for this audience. No placeholder client names or generic 'Client A' — every result, credential, and question should read as real.

FAQs about this HR website template

How do I create a website for an HR consulting firm?

Start with an HR consulting website template built around a clear hero, service areas such as hiring, handbooks, benefits, and compliance, and a strong consultation CTA. B12's AI can generate the initial site from a description of your firm, while the visual editor lets you customize the content, layout, and branding.

What should an HR consulting website include?

An HR consulting website should clearly explain your services, who you serve, and the problems you help clients solve. Include proof such as client results or testimonials and make it easy for prospects to book a call or request an assessment.

Should I offer a free HR audit on my site?

An HR audit can give prospective clients a practical way to understand their HR needs before committing to a larger engagement. If a free audit fits your business model, make it a prominent CTA and explain what the audit includes so visitors know what to expect.

How do I market fractional HR services online?

Start by explaining who your fractional HR services are for and what responsibilities you can take off a business owner's plate. Clearly state the company size, HR challenges, and services you support, then use the editor to keep that positioning easy to update as your offer changes. B12's designers can also help refine the site's presentation, while the consulting website template provides another starting point for a professional services site.

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