Startup website template

Start from a startup template like this one - it already has a one-sentence pitch, how-it-works, traction stats, team with photos, backers, and press sections, so you fill it with your own numbers and hires instead of designing pages from scratch. B12’s AI generates the layout from a short description of your startup (what you do, stage, who you serve), so the first draft arrives with the right structure for the three audiences you need: customers, investors, and hires.

What you do in one sentence, who it’s for (name specific customer types - this template calls out dealers, fleets, and repair shops), traction stats, backers, the team with real photos, open roles, and press. The audience splits three ways - customers, investors, and hires - and this template surfaces a signature stat like a live counter in both the hero and the investors section to tie the story together.

Lead with the one-sentence pitch and a signature proof point (this template uses a live counter of kilograms recycled that ticks up on the hero and reappears in the investors section), pair a display face like Space Grotesk with a readable body like Inter, and use a tinted neutral palette with one saturated accent on buttons and stats. Update traction stats, team photos, and open roles in the visual editor as the company grows - a stale team roster or outdated stat kills credibility faster than a weak hero.

Built for seed and early-stage startups with a product and real traction to show - if your business is software-only with a self-serve signup rather than a sales process, see our SaaS tool prompt, or for operations-heavy B2B services, see our logistics & freight website prompt. B12’s design experts can refine the typography and signature-stat treatment for later-stage startups or Series A fundraising sites.