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Tourism website template

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Build the official visitor site for Visit the Kestrel Coast, the tourism bureau for a 60-mile stretch of the Maine coast with five harbor towns (Port Alder, Mareth, Cobb Harbor, Little Wren and Saltash), designed to make people want to go and then help them plan, not a brochure of business listings. For the hero, use a full-bleed, muted, looping video of fog lifting off a granite harbor at sunrise, lobster boats at their moorings, a lighthouse on the point, with a small 'Unmute' toggle; the still frame for slow connections is the same harbor in clear morning light. Headline, oversized: 'ome for the light. Stay for the tide.' Below it, a rotating line: 'Plan your next \[slow / salty / wild / quiet] weekend', the adjective changing in place. Primary CTA 'Get the free 2027 visitor guide', secondary 'Explore the coast'. Above the nav, a thin alert bar: 'Route 1 bridge in Mareth closed nights through November 20. See detours.' Typography pairs Newsreader Display for headlines (the hero line at about 7vw) with Inter for body and navigation. Palette: ground sea-fog #F3F4F1, text deep harbor green #0F3B3E, secondary text #55696A, and one accent, lobster-buoy red #D2462F, used on the guide button, save hearts, event dates and map pins; never pure white or pure black, and photography stays bright and natural. Navigation: Places to Go, Things to Do, Events, Where to Stay, Plan Your Trip. Places to Go is an illustrated map of the five towns, each with its own page ('Mareth: oyster shacks and the island ferry'). Things to Do groups bucket-list categories (the Lighthouse Trail, sea kayaking, island ferries, oyster shacks, galleries, tide pooling) with photo cards. Events is a calendar with filters ('Mareth Lobster Festival, August 8 to 10', 'Saltash Lantern Walk, December 12'). Where to Stay lists inns, cottages and campgrounds from member businesses with links to book directly. Plan Your Trip has a practical strip with ferry schedules, tide times, weather, the nearest airport (Portland, 1 hour 40 minutes) and emergency numbers, plus the free visitor guide download and a newsletter sign-up. Every card has a heart to save it to My Trip, a wishlist visitors can email to themselves. Add a small Partners page for local businesses to join the bureau. The signature moment is the Tide Clock: a small live tide gauge in the header showing the current tide and the next high tide for the selected town, which reappears on each town page and on relevant event and activity cards ('High tide 4:12 pm, best time for the ferry'), so it reads as the Kestrel Coast's signature everywhere. Motion: the rotating adjective swaps every 2.4 seconds with a 300ms crossfade, cards fade up 16px over 300ms ease-out, save hearts pop to 1.2x over 180ms, map pins drop in with a 60ms stagger; under prefers-reduced-motion, show the still hero image, stop the rotating word on 'slow' and render everything in its final state. Use a 12px radius on cards, soft shadows, and lazy-load every image below the fold. Every town, business, event, date and time should read as real, with no placeholders or lorem ipsum.

Tourism website template FAQs

Lead with inspiration, then help people plan: a strong hero, places to go, things to do, events, where to stay and practical trip info. B12's AI can generate a site like Visit the Kestrel Coast from a short prompt.

Town or area pages, bucket-list activities, an events calendar with filters, lodging links, a planning strip with ferries, tides, weather and the nearest airport, and a free visitor guide download.

Yes. It gives visitors a reason to sign up and plan ahead, and here it's the main button: "Get the free 2027 visitor guide."

Add a save heart to every card. On this site, saved places go into My Trip, a wishlist visitors can email to themselves.

Use a thin alert bar above the navigation that links to details, like the Route 1 bridge notice on this site.

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