How to claim your business in ChatGPT

When someone asks ChatGPT about your business, it answers with whatever info it can find. Now you can give it the right details and see how often people find you there. To claim your business, find it in Business Hub, prove it's yours, then confirm your identity with Persona.

OpenAI launched Businesses in ChatGPT in beta on November 10, 2026. With 1.2 billion people using ChatGPT each week, some of them are probably asking about you.

What you get

• Once you're verified, your profile in ChatGPT gets a blue check.
• You can update your website, description, category, logo, cover photo and policies, so ChatGPT has current info to answer questions about you. Retailers can also add a product feed with prices and availability.
• You can see how often ChatGPT mentions you, how many people click through to your website, and the discovery topics that come up when your site is cited.
• Eligible US ecommerce and online service businesses can add an AI agent that answers customer questions about their products and policies.

Claiming doesn't guarantee higher placement or sales. ChatGPT still makes its own recommendations. Your details give it accurate info to work from, alongside other sources.

Before you start

Have these ready:

• A ChatGPT account to manage your business. Use one you'll keep. You can add teammates later from Business Hub, each with their own ChatGPT account. You don't need an Ads account or a ChatGPT Enterprise plan.
• A live website, since claiming is initially available to businesses with a website. No site yet? You can build one with B12 by chatting with AI.
• Access to your business phone, business email, your domain's DNS settings or your Shopify store, so you can prove it's yours.
• Your ID and business records, since identity verification may ask for a government-issued ID, business registration info, and proof you can represent the business.

You need to own the business or be authorized to represent it.

Step 1: Find your business

1. Sign in to ChatGPT and open Business Hub from the sidebar, or go straight to chatgpt.com/business-hub.
2. Search for your business by name.
3. Select the listing that matches and confirm which ChatGPT account will manage it.

See "Contact support" instead? Your listing is locked, so you can't verify it yourself. Select Contact support. When we tried, it opened an email to OpenAI with the business name, profile ID and website already filled in. We kept the subject line and profile ID as they were and sent it from an email at our own domain to show we represent the business. OpenAI says its team will guide you through next steps. If you work with an OpenAI account rep, you can also ask them to help with the claim.

Don't see your business? If you run an eligible online business, you may see an option to add it. Local stores and restaurants can currently claim only an existing US listing.

Step 2: Verify you own it

Pick one of the verification methods offered for your business. You'll only see the ones that apply.

• Business phone. Choose a text or an automated call, select Get code, and enter the code sent to the number shown.
• Business email. Select Get code and enter the code sent to your business email.
• Website domain. Add the TXT record ChatGPT shows you to your domain's DNS settings. Copy the type, name or host, and value exactly. Then go back to ChatGPT and select Verify domain. If someone else manages your domain, ask them to add the record for you.
• Shopify store. Select Connect Shopify, review the permissions, and log in to your store.

OpenAI reviews your claim and emails you its decision or a request for more info.

Step 3: Verify your identity

An approved claim gets your business into Business Hub. To publish changes, view insights or create an agent, you also need to complete identity verification with Persona.

1. Open the Business tab and select your profile.
2. Find Complete verification with Persona and select Verify.
3. Follow Persona's prompts to submit your info.

Make sure the business name, address and any registration or tax number match your official records. Your blue check appears once this step is approved.

Step 4: Fill out your profile

Open your profile in Business and update your website, business description, product or service category, logo, delivery policy and return policy. You can also add a cover photo and other optional details. OpenAI reviews changes before they go live, and they can take a while to show up in answers.

A few tips:

• Write your description the way you'd explain what you do to a new customer.
• Use the same name and logo as your website, so people know they found the right place.
• Selling products? Upload a CSV product feed or a hosted feed URL to share prices and availability.

Step 5: Check your insights

Select Insights to see the past 28 days of activity:

• Mentions. For an online business, this counts when ChatGPT references your website. Your brand name alone doesn't count.
• Website clicks. How often people click through to your site.
• Discovery topics. Common themes in answers that mentioned or cited you.

If a number is blank, give it time. Numbers only show up after activity passes a threshold, so blank doesn't mean zero.

Optional: Set up a Business Agent

If you run an ecommerce or online service business in the US, you may be able to add a Business Agent. Someone comparing two of your products can ask which one fits what they need, and your agent answers from your own product info.

1. Open your business in the Business tab. If you connected Shopify, a draft may already be waiting. Otherwise, create one if the option is there.
2. Review the info it'll use, like product details and your return policy.
3. Write instructions for how it should answer.
4. Preview it with a question customers often ask, like "Can I return an item I bought on sale?" Adjust until the answers are right.
5. Select Publish.

Right now, agents explain products and policies and link to your website. Purchases and bookings still happen on your site. You also need an approved Persona verification and a business that meets the Business Agents Policy.

No. Claiming makes sure ChatGPT has your right details. It doesn't move you up in answers. Advertising doesn't change ChatGPT's independent answers either.

Every claim needs a verification method plus a Persona identity check before anyone can publish changes. If someone else already claimed yours, open the profile, select the ••• menu and choose Dispute ownership.

No. Insights are aggregated, and businesses don't get individual prompts or chats, including chats with their Business Agent.

No. Claiming, agents and ads are separate. You can just claim and manage your profile.

It's still in beta, so not every business can claim yet. Eligibility depends on your industry, location and OpenAI's verification checks. If your listing says Contact support, see Step 1.