Wix alternative
Looking for a Wix alternative?
B12 is a solid Wix alternative for anyone who'd rather describe their business than piece apps together to run it. Where Wix leans on drag-and-drop and a huge app store, B12 hands you a working site with payments, scheduling, contracts, and a real backend built in.
What is B12?
B12 is an AI builder that handles the whole website-building process, from marketing sites to online stores to web apps, all from a short description. You tell it what you do, and about two minutes later you've got a working first draft.
From there, an AI Agent keeps building with you: add a login, a booking page, an invoice, whatever comes next. Every site ships with SEO tools, online payments, scheduling, and built-in AI tools for client management. Over 4 million sites have been built on B12 so far.
How is B12 different from Wix?
Wix is a drag-and-drop editor with the biggest app store around, hundreds of third party apps for stuff like restaurant menus and event ticketing. However, Wix only offers general-purpose site plans, so the tools businesses need, like contracts, eSignatures, and contact system, either aren't native or come from a separate paid app. And if you ever outgrow the Wix site, moving on is its own project: Wix has no one-click site export, so you'd rebuild it on the next platform by hand.
B12 comes at it from the other side. You describe your business, and the AI Agent builds a site that already assumes you'll want to take payments, book clients, and follow up by email, because most small businesses do.
Wix's AI tool, Wix ADI, puts a site together from its template system based on your answers to a few questions. Unlike Wix, B12 writes a custom draft from your description and can add real backend features on request, user accounts, a database, payments, bookings, when you ask.
Who is B12 built for?
B12 works for a wide mix of small businesses, from consultants, coaches, lawyers, and insurance brokers to restaurants, boutique hotels, and online store owners. Its templates and AI Agent can spin up almost any kind of professional site.
What sets it apart from Wix is the built-in client tools, client intake, contracts and eSignatures, a contact manager, and online scheduling. These features are ready to go from the start instead of being one option among hundreds of Wix apps aimed at other platforms.
What AI website can you build with B12?
With B12, you can build a marketing site, a booking page, an online store, or a client portal with logins and a dashboard. You also get contracts, invoicing, email marketing tools, and contact management in one place. Plus, you get to build with an AI Agent that can add ecommerce features and real backend pieces like user accounts and payments whenever you ask.
Wix covers more ground overall, as its App Market has 500 to 800-plus apps for nearly any use case. But most of those tools are separate products you set up and pay for on their own instead of getting them built in.
Does Wix include client tools like payments and eSignatures?
Some, yes. Wix Payments, invoicing, a built-in CRM, email marketing tools, and Wix Bookings are native to Wix's plans. Contracts and eSignatures are the clear gap, as Wix has no native eSignature product. That said, you'd pull one from the App Market, another third-party app login, another monthly bill, another tool to keep in sync with your Wix site.
Meanwhile, B12 puts contracts and eSignatures right in its Website + Client Engagement plan, next to the rest of your client tools.
When should you pick B12 over Wix?
Pick B12 if you're a small business owner who wants payments, scheduling, contracts, and client management already wired into your site, without piecing together a stack of separate apps. It’s also a solid option for founders and creators who want to go live fast.
Choose Wix if you want complete control over design and the widest app selection. If you're also fine with third-party apps and configuring them yourself, or you're planning something with heavy ecommerce functionality like a big online store, Wix makes a good choice. Wix's Core and Business ecommerce plans support up to 50,000 products and deeper ecommerce tools than B12 is built for, plus advanced analytics for online store owners selling online at scale.
Comparing other AI builders too? See how B12 stacks up as a Replit alternative, a v0 alternative, a Lovable alternative, a Squarespace alternative, a Framer alternative, a Webflow alternative, a GoDaddy alternative, a Hostinger alternative, or a Weebly alternative.
B12 vs. Wix at a glance
| B12 | Wix | |
|---|---|---|
| Who it's for | Small businesses, founders, and creators, including consultants, coaches, insurance brokers, and online store owners | General small business, ecommerce, and agencies (via Wix Studio) |
| Build method | Describe your business, AI generates a custom draft | Drag-and-drop editor, or Wix ADI template assembly |
| Design freedom | Guided, AI-assisted, less pixel-level control | Freeform drag-and-drop, deep customization |
| Backend | Real backend added on request (Supabase), user accounts, a database, payments | Native payments, CRM, bookings; no real custom backend or code export |
| Contracts & eSignatures | Built in on Website + Client Engagement plan | Not native; sourced from the App Market |
| App marketplace | Small, curated set of native tools and integrations | 500-800+ apps, the largest in the category |
| Ecommerce scale | Suited to small-scale and professional sites; ecommerce built in and scalable through a custom backend | Native support up to 50,000 products |
| Starting price | Free plan; paid plans from $49 per month with a custom domain | Free (with ads); paid plans from about $17-24 per month |
B12 vs Wix FAQ
B12 works well as a Wix alternative for small business owners, creators, and founders who want payments, scheduling, and contracts built right into their site. This eliminates the need to piece together a stack from Wix's app store. If you need Wix's design freedom or deeper ecommerce features than B12 offers on its site plans, Wix might be the stronger fit for that website project.
B12 builds you a custom, professional site from a plain-language description, using built-in AI tools that handle the creation process and include client tools like contracts and eSignatures from the start. Wix offers a drag-and-drop editor and the biggest app marketplace around. But its template system leaves you to assemble and pay separately for advanced features like eSignatures that aren't native.
No. You describe what you want in plain language, and B12 generates the site. You can edit text, images, and layout without touching code, and ask the AI Agent for new features like a login page or a booking form.
Yes. Online payments and invoicing are part of B12's Client Engagement tools, and contracts with eSignatures are included in the same plan. That's the specific gap Wix leaves open, since eSignatures require a separate App Market add-on there.
Yes. B12's free plan works like an ongoing free trial, so you can build and launch on a B12 subdomain before you pay anything. Paid plans start at $49 per month and let you use your own domain, or $78 per month with client engagement tools like payments, contracts, and email marketing built in.
Yes, in the sense that both use AI features to generate a first draft. Wix ADI asks a few questions and assembles a site from its template system. B12's AI website builder works from a plain-language description of your business and writes a custom draft. The AI builder keeps building with you through the AI Agent, including real backend features like logins and payments when you ask for them.