Contractor website design that gets you hired

You can connect apps like Google Drive, Notion, Figma, Calendly, and Zapier, then ask the AI Agent to work in them from the chat. For example, “Turn my Notion page into a blog post” or “Add my Calendly booking page to my contact page.” You can also ask the Agent to add tools like Stripe, or anything with an API, to your site.

If your website isn't receiving traffic, it's likely because it isn't ranking well on search engines. Start by confirming that Google knows your website exists and is able to crawl its content. It's also possible that slow loading speed or poor site structure are impacting your ranking on search engines.

Other issues may be related to poor mobile optimization, security, or targeting keywords that are too competitive.

B12's website development checklist for contractors ensures your website looks and functions perfectly on all devices, including mobile phones, tablets, and desktops. Most homeowners searching for a contractor do it from their phone, so mobile is where a first impression is made. To confirm your website performs as intended on mobile, visit your site from your smartphone and navigate through each page, or ask clients, colleagues, friends, or family for feedback on its mobile usability.

Yes, there are several directory sites where homeowners search for contractors, including niche ones for your specific trade that may help you get more leads. Some of the most popular sites where contractors list their business for marketing purposes include Angi, HomeAdvisor, Houzz, and Thumbtack. There may be others local to your state or region.

All contractors face fierce competition, and when you're a small or solo operation, it often feels like you're at a disadvantage. Luckily, platforms like B12 exist that make it possible and accessible for contractors to compete against large companies, even with a limited marketing budget and in a crowded market.

If you're struggling to reach clients or convert website visitors, ask the AI Agent to audit your site. With the agent-browser skill, it clicks through your live pages, catches errors a visitor would hit, and suggests fixes. Here are a few things to check:

• Is my website accessible on all devices, including smartphones? More than half of website traffic comes from mobile, so you can't afford to skip this if you want to win more jobs.
• Does each page include a clear next step for visitors, such as a request-an-estimate button?
• Does my site show recent, relevant project photos that prospective clients find valuable?
• What features or functionality does my website lack that other contractors include, such as online estimate requests, eSignature, or online payments?

When you hire a design company for your contractor website, it can cost up to $50K to achieve the final product. The project's timeline, scope, hours of your time, and the amount of feedback you're required to give are significantly more than what you experience with B12.

Say you want to make updates to your website over time. With an agency, you're completely reliant on them to see changes made, which may take weeks or even months. They also have very limited tech support or customer success to help you with any website glitches or issues.

B12 approaches contractor web design a little differently than traditional agencies and freelance designers. We combine the power of experts and technology in an all-in-one platform that delivers the best experience for contractors and their clients. To hear first-hand from real business owners about the B12 experience, visit our Reviews page.

The best contractor websites lead with a clear description of the services and trades you cover, a gallery of completed projects, your service area, and a fast, simple way for a homeowner to request an estimate. A built-in intake form that asks for the scope, timeline, and budget upfront helps you show up prepared to the first call instead of chasing down details over the phone.

Yes. B12's Website + Client Engagement plan includes client intake forms you can customize to ask for project scope, timeline, budget, and photos, so a request for an estimate arrives with everything you need to follow up.

Yes. Your B12 website supports image galleries so you can showcase completed projects, and our team or AI can help you organize them by service, such as kitchen, bathroom, or roofing work.

Yes. The Website + Client Engagement plan includes invoicing, and you can send a branded invoice for a deposit or a progress payment and accept online payment directly. It also includes contracts and eSignature, so a client can sign off on a change order before you invoice for it.