Content strategist website

Start from a service-led template with services, case studies, testimonials, and a booking link already laid out, then swap in your own work. B12 drafts the whole site from a short description of your practice--who you help, how you help them, and what a project usually looks like--and you refine it in B12's visual editor.

Named services (audits, messaging systems, editorial governance), two or three case studies with real outcomes, client testimonials, a newsletter signup, and a booking link so warm leads can schedule directly without emailing back and forth. The template ships with all five.

Lead the services section with outcomes and deliverables - audits, messaging frameworks, editorial systems - rather than the job title itself. Prospective clients search for the problem (content is inconsistent, launches feel messy, the team can't articulate what they do), not for someone with the "strategist" title.

Yes. Because B12 generates the site from your specific voice and services, the result already leans on your practice rather than a stock template. If the editorial polish matters to how you win clients (which it usually does for strategy work), B12's design experts can refine the typography, case-study layouts, and rhythm to studio standard.