A starter guide to common email marketing questions

Key quotes:

• "Animated images in email give you a way to add a little something more to your otherwise static message; a message that your competitors and hundreds of other companies are also most likely sending out."
• "Similarly, the factors that email clients look for are subscription confirmation, engagement with content (subject lines that get you to open, images and links that get you to click, etc), and similar users that are engaging with the info."
• "Email clients like Gmail don’t share all of their secrets, but you can pretty much ensure a good deliverability to the inbox if you’ve confirmed the subscription with the reader as well."
• "We have found that Thursday is a good day for our weekly roundup email, but Sunday or Monday works best for some of the product companies we have worked with."

Key quotes:

• "This approach to writing emails will set you up for a more personal (and higher-converting) experience, because each element moves the reader through a story and a purpose.” “The best marketing strategy ever: CARE.” — Gary Vaynerchuk Your Content should be helpful, educational, relevant and entertaining."
• "Earn = Educate + Entertain Steve Arnold, Founder & CEO of MarketHub shared his words with me: “If you want to improve the odds of getting your messages delivered to the primary inbox of your audience, make sure you’re only sending messages to people who are likely to engage with them."

Key quotes:

• "A welcome sequence communicates your brand story, your “why,” and what to expect in terms of product, content, and offers."
• "Your welcome email is their first encounter with you, and if they’re feeling your vibe and brand from the get-go, they’ll likely be a rabid fan and customer."
• "§ End with: Let them know you have one more email left for them (and hint that it’s FULL of goodies made just for them) and link to other places they can follow you online if it makes sense! When people join your email list, they’re telling you that they’re interested in what you have to offer and they’re inviting you into their inbox."
• "You should be spending just as much time (if not more!) crafting the actual subject line because if you don’t get your customer to open your email, they won’t see the contents."
• "What is the one most important thing you want them to do based on the email you’re sending? Follow Val (or sign up for her newsletter), because she frequently analyzes emails from small businesses and start-ups as “tear-downs” and gives critical feedback."

Transcript: Hey miles here miles Becker calm in this video we're gonna cover a bunch of different email marketing questions that I've received recently so I've been asking doing a lot of content on how to effectively build your kind of relationship and grow your business through email marketing and out of this content I've received a lot of valuable questions that you're gonna find really valuable so I've got them all in a notepad and I'm gonna rapid-fire my way through these email marketing questions and then I'll turn to you in the chat and answer any questions that you might have here so I'm just gonna organize my screens over there we've got several people going on your real estate whisperer what's going on Christina how are you doing Andrew so heylia David looks like you're all here dog Sean what's up guys I'm gonna get my notes here and if you can hear me just give me a note let me know I believe you can I think everything's going good we've got people trickling in and I want to get straight to these questions so again one of the things you can take from this is I... See more →

Key quotes:

• "So, we compiled around 20+ email marketing questions (based on the number of searches they were asked) and got them answered for you."
• "Coming to the question, yes email marketing campaigns have delivered expected results for almost all the brands."
• "For a successful email marketing campaign, it is very important that your emails reach your users’ inboxes."
• "Also read: MasterGuide to Email Subscriber Lifecycle N.B.: This is another essential and most frequently asked email marketing question."
• "For instance, you send 50,000 emails and receive 2500 clicks, then your click-through rate percentage is 5%.This measurement is very important to understand how your email campaign performed, and what turned off your recipients."
• "Marketers often use Click-through rates in A/B tests for better understanding of what might work, and what might not."

Key quotes:

• "An email marketing campaign for a startup can help overcome numerous hurdles such as reaching wider audience and presenting the offer in more detail than social media posts."
• "To help the startup guys who are planning their first email campaign, I have created the perfect email marketing starter guide."
• "Let’s go over the most important steps you ought to carry out when launching an email marketing campaign for your startup."
• "One of the most effective ways of building an email list is by publishing high value content and offer the readers the option to receive updates in exchange for their email address."
• "Here is my selection of the tools to help you launch and measure the performance of your startup focused email campaigns."
• "You can even segment customers who didn’t open up your last promotional message, and send them a better version of your campaign to do the trick."