Avoid these common accounting marketing mistakes in 2021

Key quotes:

• "With white labeling, you also get a ready-made solution without the time-consuming and often costly process of developing a new product or service from scratch, allowing you to expand your core offerings and provide more value to your clients."
• "White label SEO can help you expand your digital marketing offerings, and can take off the additional costs of hiring an in-house SEO specialist armed with experience."
• "While there are many content management systems (CMS) such as WordPress and Wix that can easily help you build websites with minimal coding skills, the value you offer to your clients will not be as much as when you have it professionally created and customized by an experienced web developer."
• "Design, whether for websites or graphics as a whole, takes time, training, and artistic talent to produce high-quality outputs — and often, hiring a professional designer can be costly."
• "However, it’s often too overwhelming for businesses who don’t have the capacity or time to continually produce compelling social media content and regularly monitor social engagement."

Key quotes:

• "IGTV supports long-form, vertical, and full-screen videos between 15 seconds to 10 minutes in length — a great complement to the classic Instagram videos that are limited to one minute."
• "Boosts visibility of products and services Instagram has long been established as being one of the most popular and effective social media platforms for businesses."
• "With its support for long-form content through IGTV, this offers more opportunities to generate additional user traffic and therefore boosting the visibility of your products and services."
• "Studies have also shown that online video viewership is steadily increasing, with a projected number surpassing 236 million in 2020 — this means that IGTV can go a long way in helping businesses extend their social media and video marketing effort and reach."
• "Opportunity to effectively educate and entertain audiences Studies have shown that tutorial and demonstration videos are among the most popular types of video content, and marketers can leverage this with IGTV’s support for long-form content."
• "IGTV allows you to better market your products by creating videos showcasing how to use them, how these can be incorporated to their lives, and how these products made a difference to some of your happy customers."

Key quotes:

• "Check out these 141 amazing headlines based on numbers (including the title of this article)."

Key quotes:

• "You can find some common financial planning mistakes hidden in your tax return just by looking in the right places."
• "Sure, an audit alert search or tax deduction checklist may get run before the returns are sent electronically to the IRS, but it is a rare person who then takes the extra step to review his return as a financial planning tool."
• "Let’s go over five mistakes you can find in your own tax return that your CPA won’t tell you about but you need to know in order to improve your finances."
• "Mistake #2 — High taxable dividend income (Line 9) You may be paying too much in taxes on your investments."
• "Ordinary dividends are taxed at ordinary income tax rates, which can be as high as 35%."
• "Mistake #5 — Overlooking charitable deductions on Schedule A There may be a better way to support your charity."