Beginner's guide to Google AdWords for insurance agents

Transcript: Hey guys it's Lana McCarter with secure agent marketing I'm here to talk about a very important question that we get asked all the time which is should you use AdWords Google AdWords in the insurance industry before I answer this question I want to probably provide a little bit of context of why I feel qualified to answer this question I'm not just a random guy that is going to give you his opinion on AdWords okay before I started secure agent marketing with Cody Asche ins I ran a four million dollar digital marketing agency one of our primary products was Google AdWords one of the things that I have been doing for Cody is running and and overseeing his AdWords account from the very beginning and I fell in love with the insurance industry specifically primarily because AdWords was really driving a lot of conversions and leads for us and it was a really fun product to use for insurance marketing specifically I have personally overseen and spent millions and millions of dollars of other people's budget along with my own on different various Google AdWords campaigns okay I'm a Google premier partner I've been a partner... See more →

Key quotes:

• "So, I decided to put together a step-by-step guide to help online merchants set up Google Shopping from scratch and tap into its powerful potential."
• "But when using Google Shopping, we’ll consider other facts such as your site, feed, and bids to determine when to display your ads."
• "When setting up a Google Shopping campaign, give serious thoughts to; CPA (or Cost Per Acquisition) is how much money you’re willing to spend for a customer."
• "But if you have multiple campaigns, you may want to highlight the one as high priority to help Google determine which products to show in search engine results."
• "Set a low default bid in the range of $0.2 to $1.0 depending on the price of what you’re selling and competition for that category of products."
• "You’ll need to have the same email address for your AdWords, Google Analytics, and Google Merchant Center accounts."

Key quotes:

• "Refinancing a stabilized asset would fall under HUD’s 223(f) program, which provides a 35-year term and amortization, non-recourse loan at up to 80% loan to value, at a fixed all-in rate as low as 3.75% (as of Q1 2017)."
• "On a construction or substantial rehab deal, the 221(d)(4) program provides even more generous terms at 85% loan to cost (non-recourse) with a 40-year term and amortization that can be secured at 4.50%."
• "This program is non-recourse and provides borrowers with up to 85% loan to cost, with a 40-year term and amortization at a fixed rate."
• "While the processing time depends on whether the property is stabilized (program 223(f)) or construction (program 221(d)(4)), it generally takes 5–9 months from engagement to closing, with construction being the longer of the two."
• "For Multi-family, you should leave no stone unturned — use StackSource today to connect with loan options from HUD, Fannie Mae and Freddie Mac, Banks, and Private Lenders who will all compete to provide your loan."

Transcript: Hello in artist video series today we are going to discuss about five important factors that can help you generate hundreds and thousands of leads for your insurance business from Google and mind you these leads at a profitable rate for your business insurance is a very competitive industry how competitive let me give you a few facts Geico one of the largest insurance companies spends more than billion dollars on ads to generate leads and clients for hit online overall insurance industry spends more than four to five billion dollars annually per click cost for insurance keywords on Google can go up to 40 or $50 per click remember it's a click not a lead and not a client so it's a really competitive industry and you have to get your campaigns right from day one to make them profitable so what are the five important factors the first one the landing page with a clear value proposition and call to action form what is the landing page landing page is the page where people are going to land when they click your ad on Google or on any platform but here we're going to discuss more about the... See more →

Key quotes:

• "Before considering LinkedIn advertising, it is necessary to work on the social network."
• "Here are the 4 types of LinkedIn Ads campaigns: These campaigns allow you to promote content as you are surely used to doing on Facebook."
• "With these campaigns, you can promote both the content already published on your LinkedIn page and create advertising content from scratch."
• "For example, we have targeted professionals in a specific country working in the field of insurance in companies with 500 to 1000 employees: In another case, you offer a monitoring service for marketing teams, you can target marketing managers of companies with more than 500 employees: You can target by: · Company Name · Business industry · Size of the company · Position Title · Function · Seniority in the company · School · Field of study · Level of study · Skills · LinkedIn groups followed · Years of experience · Subscribers of a business page."
• "If we take the two examples, here are the costs posted by LinkedIn: For the insurance target: between $3.93 and $6.85 with a recommendation of $4.32."

Key quotes:

• "All the associated data in local search listings is pulled from the relevant business’ Google My Business profile."
• "This is increasingly important to local SEO marketing, with Google trying to satisfy more and more search queries directly via its own SERPs."
• "Google My Business platform is a versatile free tool designed to help small businesses manage their Google listings."
• "By being listed on Google, a business’s name and all of its important data appear as search results for their products or services come back to a user."
• "You’ll have to verify your business listing to manage any and all business information on Google Maps and Search."
• "And that’s getting your business successfully listed on the world’s foremost search engine, the great and mighty Google."

Key quotes:

• "There are few purchases and decisions that are as stressful and important as choosing your home and auto insurance."
• "Auto insurance is required in all provinces in Canada, with some provinces keeping the market controlled by the provincial government."
• "Home insurance is not required by the government in Canada, but most mortgage providers will make it a requirement of your mortgage."
• "If you own your home outright, it makes sense to keep it insured since it was the largest purchase in your life, why not protect it? Insurance providers are similar to cable and internet providers, they compete for your business using price (premium), coverage, and service."
• "Your premium is the amount you must pay to the insurance provider for your coverage."
• "A deductible is the amount that you are required to pay for each loss or settlement before receiving any additional payment from the insurance provider."