"And webinars surely are not the only tactic here — offering potential customers any free value-added resources goes a long way, particularly if the prospect is unable to start a buying cycle."
"That said, COVID should be a forcing function to assess the most performant channels and cut the proverbial fat as well as to reconsider your addressable target market: if travel is one of your target industries, you are certainly thinking about how to double-down on some of your others."
"If your business is serving a hard-hit industry such as travel, consider preemptively offering to extend customers’ contracts by the number of months they were impacted (or even more)."
"Companies need to provide thought leadership and resources to existing customers mirroring how they would engage new prospects."
"Essentially, the marketing automation market is a “long tail” distribution of vendors; a few 1+ Billion USD giants, 10 to 25 leaders with 100 Million USD or more in revenue, and then the rest of smaller firms — from 1–3 person micro-SaaS companies to substantial firms with millions in revenue."
"These companies generate Billions of revenue per year just with their marketing software (and we are not speaking about the other stuff they can sell)."
"Regarding the strict marketing automation aspect, the Giants have an offering delivering the majority of the functionality expected by a marketing department of large companies."
"Companies from this segment provide a single product, meaning “only” a marketing automation platform and are usually on the market for 10+ years."
"Take care, even if some vendors offer a starter kit for only 200 USD/month, the small or medium size company with decent marketing requirements could see its annual bill exploding to 30’000 USD or more."
"From here, you can use an e-commerce marketing funnel to help you map out your email strategies in a way that you’re targeting the right customers with the right message and at the right time."
"By adopting this model, you can craft targeted email marketing strategies for your e-commerce business to keep customers engaged and moving in their journey until they take your desired action."
"Read on to know how each stage of the customer journey differs and how you can use your email marketing automation software to create a successful e-commerce marketing funnel."
"It begins with the top funnel where potential customers become aware of your e-commerce business and how you’re relevant to their problems."
"To meet this objective, use these email marketing strategies for your top funnel: Once you have their contact information saved in your email marketing automation software, it’s time to educate them and tell more about your e-commerce business."
"Again, customers are at different stages of the buyer journey, so use your email marketing to design an efficient e-commerce marketing funnel."
"Here’s a list of some tactics Supreme used to create the hype we see today: Supreme has mastered the art of limited supply."
"Three days before their new drops, Supreme launches ‘lookbook’ on their website that provides customers with rich visual engagement with the brand."
"Supreme’s attention toward exclusivity also continues to amaze to those who join the email list."
"To send secret emails to a list of selected customers Supreme has been known to select a special group of customers and then send exclusive updates only to this selected group."
"Supreme’s email tactic is such a mystery that often they do not even send order confirmation receipts to their customers."
"There are dozens of conversations online regarding order confirmations on Reddit forums and Twitter: Collaborations with right partner can create brand awareness, increase brand momentum and hype for both the parties."
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