2021 email marketing checklist and resources for law firms

These email marketing resources can help your law firm increase engagement in 2021.

Get started growing your business with a B12 website.

No credit card required
2021 email marketing checklist and resources for law firms

Resources

Key quotes:

  • "Here’s a list of some tactics Supreme used to create the hype we see today: Supreme has mastered the art of limited supply."
  • "Three days before their new drops, Supreme launches ‘lookbook’ on their website that provides customers with rich visual engagement with the brand."
  • "Supreme’s attention toward exclusivity also continues to amaze to those who join the email list."
  • "To send secret emails to a list of selected customers Supreme has been known to select a special group of customers and then send exclusive updates only to this selected group."
  • "Supreme’s email tactic is such a mystery that often they do not even send order confirmation receipts to their customers."
  • "There are dozens of conversations online regarding order confirmations on Reddit forums and Twitter: Collaborations with right partner can create brand awareness, increase brand momentum and hype for both the parties."
Read more →

Key quotes:

  • "Essentially, the marketing automation market is a “long tail” distribution of vendors; a few 1+ Billion USD giants, 10 to 25 leaders with 100 Million USD or more in revenue, and then the rest of smaller firms — from 1–3 person micro-SaaS companies to substantial firms with millions in revenue."
  • "These companies generate Billions of revenue per year just with their marketing software (and we are not speaking about the other stuff they can sell)."
  • "Regarding the strict marketing automation aspect, the Giants have an offering delivering the majority of the functionality expected by a marketing department of large companies."
  • "Companies from this segment provide a single product, meaning “only” a marketing automation platform and are usually on the market for 10+ years."
  • "Take care, even if some vendors offer a starter kit for only 200 USD/month, the small or medium size company with decent marketing requirements could see its annual bill exploding to 30’000 USD or more."
Read more →

Key quotes:

  • "And webinars surely are not the only tactic here — offering potential customers any free value-added resources goes a long way, particularly if the prospect is unable to start a buying cycle."
  • "That said, COVID should be a forcing function to assess the most performant channels and cut the proverbial fat as well as to reconsider your addressable target market: if travel is one of your target industries, you are certainly thinking about how to double-down on some of your others."
  • "If your business is serving a hard-hit industry such as travel, consider preemptively offering to extend customers’ contracts by the number of months they were impacted (or even more)."
  • "Companies need to provide thought leadership and resources to existing customers mirroring how they would engage new prospects."
Read more →

Key quotes:

  • "From here, you can use an e-commerce marketing funnel to help you map out your email strategies in a way that you’re targeting the right customers with the right message and at the right time."
  • "By adopting this model, you can craft targeted email marketing strategies for your e-commerce business to keep customers engaged and moving in their journey until they take your desired action."
  • "Read on to know how each stage of the customer journey differs and how you can use your email marketing automation software to create a successful e-commerce marketing funnel."
  • "It begins with the top funnel where potential customers become aware of your e-commerce business and how you’re relevant to their problems."
  • "To meet this objective, use these email marketing strategies for your top funnel: Once you have their contact information saved in your email marketing automation software, it’s time to educate them and tell more about your e-commerce business."
  • "Again, customers are at different stages of the buyer journey, so use your email marketing to design an efficient e-commerce marketing funnel."
Read more →

What customers & experts say

Carlos
Carlos Customer / FitFuel

“If you want to sit at the head of the table, use B12. It is clear they have talented designers who are genuinely motivated to see you reach your goals.”

Read more →
Dan
Dan Sales at B12

“Business owners are crazy busy. What's crazier is expecting a business owner to know how to design, maintain, direct traffic to, and update their own website. Thanks to our AI, they really don't have to. B12's AI-powered websites are powerful and we can't wait to get what we've built in front of people.”

Rick
Rick Customer / Rick Finbow Enterprises, LLC

“I think it's great that B12 is watching out for me. I'm reminded to update my website and I get ideas. I like that I'm not in it alone.”

Sheila
Sheila Customer / Dr. Sheila Hughes Weight Loss & Wellness

“There's absolutely no comparison between our old website and the B12 one. Our B12 website gives us the call to actions we need and better communication tools with our patients. Since our B12 launch, we started seeing more online visitors scheduling a consultation through our website.”

Read more →
Karen
Karen Customer / The Lin Life

“B12 uses artificial intelligence to create websites quickly. The human team is friendly and accessible for those new to website development. I have a polished website in a shorter amount of time at an excellent value.”

Andrew
Andrew Customer / Heroes Homestead

“I was always intimidated by my perceived difficulty of building a website but my experience with B12 was pretty smooth. I especially appreciate the quick response time to any requests I’ve sent the B12 team, and I also like the flexibility and ability to design the website ourselves. Since building my website, I’ve received a significant increase in the number of page views and email requests from the page.”

Read more →
Roberto
Roberto Customer / Emerald Gardens

“B12 was able to give us the flexibility we needed to play around with website elements while guiding us in our first attempt at building a website.”

Read more →
Debra
Debra Customer / A New View of Food

“B12 has positively impacted my business with its wide variety of integrations, such as the bookings integration! I’ve been getting more emails from potential customers who are able to book online and schedule consultations with me easily. I’m not tech savvy, so if you’re like me, having a company like B12 to work with is incredibly helpful.”

Read more →
Megan
Megan Customer / Body Wise

“I love using the B12 website editor, which provides the ease of updating my website myself. With an intuitive editing platform, I didn’t need any guidance on making website updates. I made changes to my photos, copy, and text color — and I can do it whenever I want.”

Shane
Shane Customer / Spike On The Water

“The B12 website editor is so simple to use. I added a bunch of images, reworked text, linked my products, adjusted form links, and even got an animation flying around my footer. The experience with B12 has been amazing. Building a quality website is now fast and affordable.”

Dan
Dan Customer / Dan Garcia Photography

“B12 bookings is truly one of the best features of my web page. My customers can always get in touch with me with this awesome tool.”

Chuck
Chuck Customer / Crowdfluencer

“My B12 website looks great, I am truly satisfied with the outcome. I love the responsiveness of our new website, plus it's incredibly light and fast. The team did an incredible job with the styles and the designs really popped for me.”

Read more →
Anne
Anne Customer / Grit and Grace

“The value of the B12 website was there from the very start. I noticed more traffic coming in immediately, which is hugely important for me. Knowing that B12’s tools are constantly optimizing my website for search engines offers me peace of mind. It helps me focus on running my business instead of trying to figure out how to run a website.”

Read more →
Willie
Willie Customer / Urlife Now Fitness

“I like that someone is monitoring my website every month and making suggestions for how to improve it.”

Mandie
Mandie Design expert at B12

“I have thoroughly enjoyed working with the B12 website editor. It allows me to make pixel-perfect websites in a fraction of the time.”

Ready to grow your business online?

Join the tens of thousands of professionals who’ve found success with a B12 website, SEO, blogging, and more!

Get a website in minutes
This website uses cookies to ensure you get the best browsing experience.  Learn more
I agree