How to use storytelling to make your content stand out

Want to get more readers for your content? These resources will help you tap into the power of storytelling to grow your audience.

Get started growing your business with a B12 website.

No credit card required
How to use storytelling to make your content stand out


Key quotes:

  • "When marketing messages are merged with a consumers’ wants, needs, and preferences, the result is a compelling content strategy."
  • "Before you start designing your content strategy, snapping photos, and crafting clever captions, give serious and considerable thought to these six questions: Every customer goes through various stages of making a decision."
  • "Then you map what they feel, need, and want along the way—how you can meet and surpass each step in the journey with your marketing, messaging, and expertise."
  • "When creating a storytelling strategy, you have to focus on the kind of content they want to consume, which would influence their decision-making rather than what you, as a brand, want to publish because you’re not the one buying your products."
  • "Now that you’ve laid the foundation for your brand and learned everything you need to know about your customer, you’re ready to start crafting stories."
  • "Use your customer journey in this exercise and determine what stories and supporting marketing tactics you can use to create and share your message when your audience needs it most."
Read more →

Key quotes:

  • "There are countless resources available to businesses looking towards visual storytelling as a way to generate engagement and cultivate relationships with their audiences."
  • "Every platform from Youtube to Instagram and Facebook offers a live video feature and businesses who use live video are noted for generating higher rates of engagement than with other forms of content."
  • "Even more interesting is the fact that of individuals surveyed said they have a for live video from a brand when it comes to types of posts on social media."
  • "Furthermore, research by found that among the 1,300 adults they surveyed, 71% felt that VR made a brand “seem more forward thinking and modern” and 53% said they would be “more likely to purchase from a brand that uses VR than from one that doesn’t.” If you’re looking to truly stand out when it comes to your storytelling efforts on social media, then staying ahead of the curve is the best way to get attention and gain leverage over your competition."
Read more →

Key quotes:

  • "Stories can (and should!) be used in blogs, social media posts, video, emails, presentations, speaking notes…and much more."
  • "Start with thinking of the person who is hearing this story."
  • "My three keys messages were: I then structured my blog post, social media messaging and Facebook Live video around these three key messages."
  • "Rather, I focused on my key messages, sharing some personal challenge and insights on these points."
  • "By structuring my thoughts around 3 key messages, I was able to be consistent, get my points across and make a connection with my audience using a variety of tools to share my story."
  • "Finally, once you’ve created your story (video, writing, social media post, etc) find the best way to share it with your audiences."
Read more →

Key quotes:

  • "How did this company manage to elevate itself from a business that simply sold products to a brand that told stories? The art lies in uncovering your brand’s narrative and telling it in a way that not only cuts through the online noise to capture your prospect’s attention but also makes them feel something about your business."
  • "It’s the story of “how this brand’s product or service changed me.” People forge visceral, emotional attachments to the stories they experience, and science backs this up through neural coupling and mirror neurons."
  • "Now, the consumer is in the driver’s seat and, when presented with so many options from which to choose, they not only care about the products and services you offer, but also they want to know your story, your why."
  • "Talk about your passion, vision, and mission and how they’ve impacted your brand and how your business operates in a tangible way."
  • "An honest origin story humanizes your brand — it allows prospective customers to form a relationship with a person (or team) with a vision instead of being a cog on their income statement."
Read more →

Key quotes:

  • "Early in my career, when I was struggling to find an engaging approach to communication in a complex industry, my boss encouraged me to emulate the tactics of well-known brands."
  • "So, how can you write memorable stories that capture your audience and turn them into loyal customers, regardless of your brand or industry? Check out eyewear brand Warby Parker’s mission for inspiration: Warby Parker was founded with a rebellious spirit and a lofty objective: to offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses."
  • "It doesn’t matter what kind of business or industry you’re in; there’s always a story to tell that involves people."
  • "But to make them engaging and memorable, you should include some basic story elements like a conflict and turning point, or descriptive words that paint a picture."
  • "Sometimes the best way to tell your brand’s story is through the voice of a fictional character."
  • "Whether you sell business cards like Moo or are a utility like DC Water, be sure to use images that convey your message when telling your brand’s story."
Read more →

What customers & experts say

Nikolai Expert at B12

“I use B12’s website editor on a daily basis and I love how easy it is to personalize the style. I’m able to add multiple images, videos, and text in different layouts based on the preference of our customers in just a few hours! It’s been a huge time-saver, given how intuitive the interface is.”

Chuck Customer / Crowdfluencer

“My B12 website looks great, I am truly satisfied with the outcome. I love the responsiveness of our new website, plus it's incredibly light and fast. The team did an incredible job with the styles and the designs really popped for me.”

Read more →
Leslie Customer / Social Theory

“What I appreciate most about B12 is its user-friendly interface. Not only do they build websites that look modern and great, but they’re also incredibly easy to manage and update. Whenever I have information that needs changing on my website, I can do it easily on my own.”

Read more →
Megan Customer success at B12

“The website editor rocks! It makes it easy to add new items while keeping the same theme and structure I set when I created the site, no reformatting needed. It's fool proof and provides everything needed to create a seamless, gorgeous website. I actually use B12 for my own website!”

Stafford Customer success at B12

“B12's goal is to provide the best customer experiences and I am so happy to be a part of that mission. Helping customers create a website that brings their vision to life is, by far, the best part of being here.”

Annabel Customer / Evolv Ventures

“My B12 experience has been great! What I appreciate most is that I can edit the site personally whenever I want to, but I can also ask for support when there are changes that I'm not able to make myself. B12 is great blend of a DIY service and a full-service website agency.”

Read more →
Liam Sales at B12

“B12 aims to help small business owners by saving them time to focus doing what they do best — running their business. We want to help them increase their bottom line by providing high-quality websites at a fraction of the price charged by boutique agencies and other DIFY providers.”

Freddie Customer / Suffolk Equity Partners

“B12 is amazing! You get a high-quality design for the price of DIY. It's really remarkable.”

Princess Customer / Clear Visions Consulting Services, LLC

“I need \[B12] recommendations. As I add new courses to my website, I need to make sure that I'm fresh, I'm sharp, and I'm up to date.”

Roberto Customer / Emerald Gardens

“B12 was able to give us the flexibility we needed to play around with website elements while guiding us in our first attempt at building a website.”

Read more →
Shane Customer / Spike On The Water

“The B12 website editor is so simple to use. I added a bunch of images, reworked text, linked my products, adjusted form links, and even got an animation flying around my footer. The experience with B12 has been amazing. Building a quality website is now fast and affordable.”

Joseph Customer / Founder Collective

“It was such a pleasure to work with B12. Their technology made the web design process easy and the B12 team helped us launch a website we love! We're proud to be an investor and a client.”

Anne Customer / Grit and Grace

“The value of the B12 website was there from the very start. I noticed more traffic coming in immediately, which is hugely important for me. Knowing that B12’s tools are constantly optimizing my website for search engines offers me peace of mind. It helps me focus on running my business instead of trying to figure out how to run a website.”

Read more →
Megan Customer / Body Wise

“I love using the B12 website editor, which provides the ease of updating my website myself. With an intuitive editing platform, I didn’t need any guidance on making website updates. I made changes to my photos, copy, and text color — and I can do it whenever I want.”

Andrew Customer / Heroes Homestead

“I was always intimidated by my perceived difficulty of building a website but my experience with B12 was pretty smooth. I especially appreciate the quick response time to any requests I’ve sent the B12 team, and I also like the flexibility and ability to design the website ourselves. Since building my website, I’ve received a significant increase in the number of page views and email requests from the page.”

Read more →

Ready to grow your business online?

Join the tens of thousands of professionals who’ve found success with a B12 website, SEO, blogging, and more!

Get a website in minutes
This website uses cookies to ensure you get the best browsing experience.  Learn more
I agree